In 2020, other hot drinks is set to experience a moderate but positive impact from COVID-19 in terms of overall retail consumption. However, some of this growth will be a result of the closure of foodservice outlets in the Czech Republic for several months of the year, with some of those sales shifting to the retail channel.
In current retail value terms, other plant-based hot drinks are set to post the most dynamic growth in 2020, albeit from a relatively low base. Previously, these products used to be mainly associated with older generations, as they were a popular alternative to coffee.
Private label brands enjoy a strong performance in 2020, as some consumers became more price sensitive due to already experiencing a cut in their income, or due to anticipating worse economic times. Private label is strong in chocolate-based flavoured powder drinks, with Tesco Stores CR, Kaufland Ceska Republika and Lidl Ceska Republika all offering popular private label versions of these hot drinks.
Following the moderate year of growth in 2020, other hot drinks is expected to stagnate in retail volume terms in 2021, and throughout the rest of the forecast period. Some of this will be explained by the recovery of foodservice outlets.
Chocolate-based flavoured powder drinks is expected to experience a slight drop in retail volume over the forecast period. Indeed, the negative birth rates at the end of the review period already posed a challenge for the growth of this category since these drinks are predominantly popular with children, and the birth rate is anticipated to continue falling in the forecast period.
While sales of malt-based hot drinks remained negligible in 2020 since these drinks have limited availability in the country, there is potential for development in the forecast period. The instant drink Ovomaltine has gained the most visibility in the country, but still struggles with relatively weak support.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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