Other Hot Drinks in the Czech Republic

PROSPECTS

Little innovation to support other hot drinks leads to stagnation

Low levels of innovation and product development, combined with limited marketing activity, hampered retail volume growth in other hot drinks in 2019. Other plant-based hot drinks maintains a loyal target group of consumers who cannot drink coffee for health reasons, or who like the taste of these products.

Chocolate-based flavoured powder drinks largely aimed at children

The limited retail volume growth recorded by chocolate-based flavoured powder drinks over the review period was mainly supported by the rising birth rate, as these drinks are predominantly popular with children. A lack of innovation and product development limited more dynamic category growth.

Other plant-based hot drinks have potential as coffee substitutes

Other plant-based hot drinks consists mainly of grain, barley, rye and chicory products. These products used to be associated mainly with older generations, as they were often served in the past due to the lack of coffee.

COMPETITIVE LANDSCAPE

Nestlé Cesko maintains its lead

Nestlé Cesko maintained its leading position in other hot drinks in 2019. This was mainly due to the continuing popularity of Orion Granko, a popular and well-established local chocolate-based flavoured powder drink brand enriched with calcium, iron and eight different vitamins.

Private label is strong in chocolate-based flavoured powder drinks

Private label maintained its strongest position in other hot drinks within chocolate-based flavoured powder drinks in 2019. Tesco Stores CR, Kaufland Ceska Republika and Lidl Ceska Republika all offered popular private label versions of these hot drinks.

Limited new product development in 2019

Other hot drinks witnessed only limited new product development in 2019. Nestlé Cesko introduced a limited edition of its Granko product in the winter featuring cartoon characters on the folding carton packaging, without changing the product composition.

Files are delivered directly into your account within a few minutes of purchase.