In the following years, retail volume sales of flavoured powder drinks is projected to sustain volume growth as uptake grows among lower income segments. Traditionally, the product was considerable an inaccessible "premium product" among lower income groups, but with the strengthening of the middle class in the last decade, the product is more regularly consumed.
Hot drinks made from malt or barley are expected to see dynamic sales growth in the coming years, driven by rising uptake from Bolivians in the middle-income segments. Although these products remain a niche, demand is growing from consumers who seek the indulgence of a hot beverage but for taste or health reasons do not consume products that have high caffeine content.
Yerba Mate consumption continues to grow in Bolivia. Younger generations are consuming this product influenced by consumer habits in neighbouring markets such as Argentina or Paraguay, where it is widely consumed.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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