The Indian government has realised the grave danger that malnourishment poses to the population. In 2018, the government launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue.
Other hot drinks is a mainstream category because these products are marketed as nutritional supplements that provide digestible nutrition and a good taste, mainly targeted towards children. However, a deeper look at the ingredients of most of the prominent brands highlights issues.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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