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Learn moreNov 2019
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Other hot drinks remained a fairly small category in Estonia in 2019, in value if not in overall volume size. This is due to its lower unit price per kg compared to tea and coffee.
Other plant-based hot drinks remained a niche in Estonia in 2019, with marginal value sales due to its low price. The category has remained underdeveloped over the review period and tends to be perceived as offering low-quality cheap products comprising roasted grain beverages and chicory-based hot drinks.
The development of pod coffee machines such as those by Nespresso, which are enjoying growth in Estonia due to the growing demand for convenience in the home in addition to recreating the café experience, can also offer chocolate-based flavoured powder drinks some potential for growth. Nespresso has developed Espresso compatible Hot Chocolate Pods, which are offered by Podista.
Nestlé SA retained overall leadership of other hot drinks in 2019, due to the strong presence of its well-known global brand Nesquik in chocolate-based flavoured powder drinks. The brand offers a range of packaging formats and sizes such as small 13g packages for one cup, and larger 200g, 400g and 600g packages in addition to competitive pricing.
The consolidated competitive environment of other plant-based hot drinks witnessed significant movement in shares following the exit of Chicory World in 2018. This led to strong share gain for leading player Grana Sp zoo (Inka) and Maadlex OÜ with its Seve brand in 2019.
Chocolate-based flavoured powder drinks remained largely represented by international brands. Due to their size and strong positions, it is fairly difficult for smaller brands to enter or attract consumers, although the combined value share of “others” continued to grow in 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.