Compared to previous years where the focus was mainly on health and wellness trends such as reducing sugar content in Australians’ diets, 2020 has been a slightly different year. As the pandemic emerged and lockdown restrictions meant that consumers were forced to remain at home to work and study, Australians found themselves indulging more frequently, while searching for quality products to enjoy at home given the limited offer from foodservice, which was reduced to offering takeaway.
Sources indicate the key trends that have been driving other hot drinks in Australia are increasingly focusing on the authenticity and quality of ingredients, sustainable practices and sensorial experiences. The temporary closure of foodservice in early 2020 resulted in a significant loss of volume sales for this channel.
Nestlé’s Milo remained the overwhelming leading brand within other hot drinks in 2020, with Milo products continuing to be staples in many Australian households. While the brand had experienced some declines in 2018/2019, sales stabilised not only as a result of the home seclusion trend in 2020, but also due to Nestle’s attempts to innovate, resulting in new product launches, including Milo Lee Sugar and Milo Plant Based.
Chocolate-based flavoured powder drinks performed particularly well in 2020 as Australians consumed indulgent hot chocolate. One trend to emerge is that of confectionery partnerships with the launches of Aero and Milkybar flavoured hot chocolate by Nestlé.
Nestlé is likely to retain its dominance of other hot drinks over the forecast period, offering a wide product portfolio which includes Milo, Nesquik and Sustagen. Following the trends embracing sustainable practices, Nestlé continues to follow the path towards achieving net zero carbon emissions by 2050.
With greater time spent in the home during the pandemic, Australians became more experimental while searching for exciting and innovative products. The pandemic turned many Australians into bakers and chefs at home.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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