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Country Report

Other Hot Drinks in

Other Hot Drinks in Malaysia

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

In 2017, players continued to conduct price promotions and launch value pack sizes, catering to price-conscious consumers. For instance, the Milo 3-in-1 18-stick pack size offered an additional three sticks, whereas Vico 3-in-1 15-stick packs were offered at a promotional price in modern grocery channels.

Demand for healthier consumption is set to increase

One area of growth that other hot drinks players will be able to target is the search among modern consumers for healthier products. Players have already been tapping into the growing health and wellness trend, developing new products with a strong health positioning, such as reduced sugar, appealing to both adults and children.

Forecast period trends

Over the forecast period, rather than relying on tactics like price promotions and offering additional units in packs – which is unlikely to be sustainable for players looking to maintain their competitiveness, given the saturation in the category – it will be critical for other hot drinks players to invest in packaging innovation, such as new pack types and designs, coupled with marketing activities to boost their performance in the longer-term.

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

Despite weak consumer sentiment brought about by the soft economic conditions, Nestlé maintained its lead in other hot drinks in 2017, mainly thanks to its popular Milo brand, which appeals to consumers of all ages. Meanwhile, the company also conducted aggressive marketing campaigns, such as giving away free Milo on 31 August 2017 – the National Day of Malaysia – through Milo vans and Petronas Mart outlets, as well as introducing the limited edition Milo Kaw brand in conjunction with the 29th Southeast Asian Games.

International players dominate other hot drinks

Other hot drinks was dominated by international players in 2017, as Nestlé and GlaxoSmithKline Consumer Healthcare accounted for a dominant share of retail value sales. International players saw growth in their overall sales in 2017, particularly because of their strong financial positions, which allowed them to invest in product and packaging innovation.

Forecast period trends

Over the forecast period it is expected that Nestlé will maintain its lead in other hot drinks, thanks to its popular brand Milo. However, the company is set to continue facing strong competition from other players, as they launch new products with a strong health positioning, such as Maestro Swiss Chocolate’s Vico 3-in-1 Less Sweet, which is available in both traditional and modern grocery retailers.

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Other Hot Drinks Market Sample Report Other Hot Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Hot Drinks in Malaysia?
What are the major brands in Malaysia?
What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
What role does vending play in the hot chocolate drinks market?
Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Other Hot Drinks in Malaysia - Category analysis

HEADLINES

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

Demand for healthier consumption is set to increase

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

International players dominate other hot drinks

Forecast period trends

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Hot Drinks in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records slower growth in 2017

Foodservice continues to gain traction

Nestlé continues to dominate hot drinks

New variants focus on increasing taste sophistication and health-consciousness

Hot drinks is set to record value growth over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Other Hot Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

Demand for healthier consumption is set to increase

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

International players dominate other hot drinks

Forecast period trends

Samples

Overview

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Table of Contents

Other Hot Drinks in Malaysia - Category analysis

HEADLINES

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

Demand for healthier consumption is set to increase

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

International players dominate other hot drinks

Forecast period trends

CATEGORY DATA

Hot Drinks in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records slower growth in 2017

Foodservice continues to gain traction

Nestlé continues to dominate hot drinks

New variants focus on increasing taste sophistication and health-consciousness

Hot drinks is set to record value growth over the forecast period

MARKET DATA

SOURCES

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