Retail sales of other hot drinks are predicted to see robust growth through the forecast period, with slightly faster value (constant 2022 prices) than volume growth, due to anticipated steady increases in unit prices. Other plant-based hot drinks is set to post the fastest off-trade volume and value growth, as these products continue to grow in popularity with younger consumers.
As in 2021 and 2022, the leading players are expected to leverage ecological packaging to boost brand image in the forecast period. Nestlé’s focus on sustainability was visible in its introduction of paper bag packaging for Milo’s 25% reduced sugar variant in June 2021.
Malt-based hot drinks, led by Milo, are set to continue to account for the bulk of retail volume sales of other hot drinks. Malt-based drinks with a strong health and wellness positioning are likely to prove particularly popular.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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