The relatively small size of other hot drinks means it shows great growth potential opportunities for over the forecast period. Health and wellness trends are expected to drive innovations and sales, with the majority of sales being seen in large urban areas.
The expected ongoing dynamism of other plant-based hot drinks over the forecast period will be based on the health and wellness trends, with players strongly promoting the health-related benefits of their brands. As the rising interest for a healthy lifestyle is noticed more strongly among educated and health-conscious consumers in urban areas, sales are expected to remain concentrated in large cities and via modern retailing and e-commerce.
Chocolate-based flavoured powder drinks will maintain its largest volume size over the forecast period. Consumption patterns are expected to remain the same here, with the strongest focus on brands dedicated to children and teenagers, such as seen with Nesquik from Nestlé, and La Festa and Brumi (both from Tymbark-Maspex Romania SRL).
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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