Other hot drinks are rather less popular in Egypt than tea or coffee. Chocolate-based flavoured powder drinks represents the only category with non-negligible sales in other hot drinks.
In 2018, other hot drinks experienced a decrease in off-trade volume. This was mainly attributable to the double-digit inflation caused by the economic reform programme, which resulted in increased production and logistics costs.
It is expected that other hot drinks will continue to decline in off-trade volume in the short to medium term, as the economic reform programme continues until 2020. The rate of decline will, however, slow as the bulk of economic measures have already taken place.
In 2018, The Alexandria Confectionery & Chocolate Co (Corona) led the other hot drinks category in terms of off-trade sales through its brand Corona, which leads sales of chocolate-based powder flavoured drinks – the only category with measurable sales. Corona is a local brand with a loyal consumer base, and is cheaper than its main competitor, Nesquik, which is owned by Nestlé Egypt SAE.
Chocolate-based flavoured powder drinks are considered mainly as a household item for the family, and are typically purchased along with other household items in supermarkets, independent small grocers or hypermarkets. Discounters have been on the rise, mainly due to the increase in prices, as they offer more economical options.
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This industry report originates from Passport, our Hot Drinks market research database.