Traditionally, the key target audience for other hot drinks is children, but the changing demographic composition of the Japanese population means that companies will have to expand their consumer base or risk seeing their sales decline. Japan will continue to face the challenge posed by a shrinking domestic consumer base due to the country’s declining birth rate.
With the decline in the consumer base of children, the focus is expected to shift towards the needs of older consumers, with the country having the world’s oldest population. In fact, the population aged over 65 is expected to exceed 30% by the end of the forecast period.
The demand to complement nutritional deficiencies is not only limited to older consumers. Since the emergence of the pandemic in particular, consumers are more conscious than before about the need to maintain their own and their family’s health.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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