Executive Summary

Mar 2019
PROSPECTS
Health trend underpins decline in chocolate-based flavoured powder drinks

The retail volume decline other hot drinks was entirely derived from the decline in chocolate-based flavoured powder drinks due to its size, with only a small share for non-chocolate-based powder drinks. The health and wellness trend encouraged many consumers and their families to cut down on their consumption of these products over the review period, negatively affecting purchasing frequency, with only minor signs of recovery for the forecast period.

Convenience an important driver of pack sizes, whilst also leading to competition from flavoured milk drinks

Single-portion packs are the most popular format for chocolate-based flavoured powder drinks, underlining the importance convenience has for consumers. Industry sources also report a clear trend away from preparing cocoa from scratch to chocolate-based flavoured powder drinks.

Winter season remains of critical importance

Winter is the high season for sales of other hot drinks, with the period between December and May witnessing the strongest sales. Both chocolate and non-chocolate-based flavoured powder drinks are associated with a warm and cosy drink to be enjoyed at home in front of the fire or, increasingly, as an energy booster during nature hikes or skiing trips.

COMPETITIVE LANDSCAPE
Mondelez Norge leads with its Freia Regia brand

Mondelez Norge leads other hot drinks as the brand owner of chocolate-based flavoured powder brands, Freia Regia and O’Boy. Freia Regia has a broad and loyal consumer group, due to its deep-rooted presence in Norway, with over 100 years on the market.

Other hot drinks remains consolidated and uneventful

Mondelez Norge and Orkla Foods Norge continued to lead sales in 2018. Alongside a relatively low degree of product development from producers, shares tend to remain relatively stable with some fluctuations from year to year due to price wars and campaigns on specific items by retailers, as consumers tend to be highly price sensitive.

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Other Hot Drinks in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Norway?
  • What are the major brands in Norway?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Norway - Category analysis

HEADLINES

PROSPECTS

Health trend underpins decline in chocolate-based flavoured powder drinks
Convenience an important driver of pack sizes, whilst also leading to competition from flavoured milk drinks
Winter season remains of critical importance

COMPETITIVE LANDSCAPE

Mondelez Norge leads with its Freia Regia brand
Other hot drinks remains consolidated and uneventful

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Hot drinks witnesses weakened sales development
Increasing cross-border sales negatively affect hot drinks
Hot drinks remains a consolidated market
Premiumisation, flavour extensions and reduced sugar options characterise new product development
Stagnant performance expected for hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources