Other hot drinks is set to see a continued decline in off-trade volume terms from 2023, attributed mainly to the resumption in cross-border trade with Sweden. Other negative drivers of off-trade volume sales will also include the health trend, with chocolate-based flavoured powdered drinks largely being regarded as unhealthy.
Given the strong premiumisation trend seen in both coffee and tea over the review period, this is likely to be an underserved space in other hot drinks. Thus, new entrants and more competition are expected in the premium segment, potentially with established players developing their own products in order to remain competitive.
Other hot drinks, particularly chocolate-based flavoured powdered drinks, are often consumed in the on-trade in the colder months of the year. The closure of cafés, bars and restaurants during the height of the pandemic and which also featured in Q1 of 2022 were highly damaging to sales.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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