Traditional retail channels will remain at the heart of the distribution of other hot drinks with consumers typically purchasing these products from neighbourhood bodegas. Nevertheless, it is expected that players will look to expand their presence in modern grocery retailers over the forecast period, with these stores able to carry a wider range of products while also offering the potential for the development of more premium lines.
Health and wellness trends, accelerated by the COVID-19 pandemic, will drive innovation in other hot drinks over the forecast period. Today’s consumers are more informed about the ingredients in the products they consume and are also searching for brands they consider suitable for a healthier diet.
The leading brands in other hot drinks, led by Kiwigen (Industrias Alimenticias Cusco SA) are likely to see continued growth over the forecast period, due to their well-established presence in both traditional and modern grocery retailers. One notable exception is leader Nestlé, whose Milo, Ecco and Nesquik brands all lost value share in 2022, as it focused on reducing its investment in the marketing of other hot drinks, in favour of more affordable digital marketing.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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