Over the forecast period the category is expected to continue decreasing in volume terms and remain relatively stagnant in value terms. Product labelling regulation implemented from 2020 (to make consumers aware of high-sugar drinks) has meant a large proportion of products in this category are labelled with red sugar labels.
The competitive landscape in other hot drinks is likely to remain stable over the forecast period with Strauss Group and its Chocolit brand maintaining its strong lead of the category. There are few competitors in other hot drinks, with smaller players posing very little competition to the leader as they tend to engage only in limited marketing as they lack the financial resources.
Private label may see some success over the forecast period due to its budget-friendly pricing, which especially appeals to families. With rising unit prices, more consumers will shift to private label products as they are cheaper than branded alternatives.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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