Other hot drinks will register healthy constant value and volume growth over the forecast period. Chocolate-flavoured powder drinks in particular are popular among younger consumers, and with Kenya having a large proportion of young people within its population, this will support volume sales.
The competitive landscape is still relatively concentrated in Kenya, with just a few players present. This is due to the lack of product diversification and innovation and this in turn is limiting investment opportunities for players and will continue to do so over the forecast period.
Over the long term, increasing consumer health awareness and in particular the concern around the high sugar content of chocolate-based flavoured powder drinks could dampen volume sales. For such drinks to have a longer-term future, more differentiation is needed, including widening the consumer base, to also attract more adults.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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