Other hot drinks will register marginal retail constant value growth and minimal volume growth in both retail and foodservice channels. Other hot drinks are a mature product area that has been receiving bad press in recent years, due to the high sugar content of chocolate-based flavoured powder drinks, and with a sugar tax introduced in 2020, this tax could start having a negative impact over the forecast period.
Over the forecast period, increasing consumer health awareness and in particular the concern around the high sugar content of chocolate-based flavoured powder drinks could dampen volume sales over the forecast period. For such drinks to have a longer-term future, more differentiation is needed, including widening the consumer base, to also attract more adults.
The high sugar content and processed ingredients in chocolate-based flavoured powder drinks are increasingly out of step with the move towards healthier hot drinks, and the health and wellness trend in general. A degree of premiumisation could halt the product area’s decline, with younger adult consumers in particular a potential consumer base.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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