Other Hot Drinks in Azerbaijan

PROSPECTS

Other hot drinks continue to be seen as children’s products

Other hot drinks, primarily flavoured powder drinks, remained a popular choice among parents for their children during 2018 but rarely for self-consumption. Addressing local demand, suppliers and manufacturers also customised their products, including flavours and designs to attract younger people.

Distribution via supermarkets continues to grow

Modern grocery retailers, including supermarkets, convenience stores and hypermarkets, saw significant distribution sales growth over the review period, driven by the increasing number of modern outlets in Azerbaijan. These retail channels are well-perceived by local consumers since they offer a wider range of products from various suppliers and have lower unit prices as a result of lower per unit costs and better relationships with manufacturers.

Traditional tastes remain key to shaping other hot drinks in Azerbaijan

During the review period, the most popular other hot drinks included chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks, such as creamers and cocoa powders. The popularity of conventional tastes significantly shaped other hot drinks preferences in 2018, supporting sales of traditionally popular “kakao-poroshok” in Azerbaijan.

COMPETITIVE LANDSCAPE

Nestlé continues to lead sales

Other hot drinks remains immature and fragmented in Azerbaijan, with sales being dominated by a few companies. Consumers in this area tend to prefer established international brands with a long history.

Presence of local players remains negligible

In 2018, international brands continued to lead other hot drinks due to a lack of cocoa, which is the key component of other hot drinks consumed in Azerbaijan. Although national companies have increased their product portfolios, expanding to other hot drinks, offerings of local players are limited to the most popular products, such as cocoa flavoured powder drinks, whereas international players were responsible for new product launches during the review period.

Health and wellness trend continues to drive new product development

New product launches in other hot drinks in 2018 were associated with the promotion of health and wellness and new living trends. Companies promoted instant other hot drinks that help treat stomach and liver ailments.

Files are delivered directly into your account within a few minutes of purchase.