Other Hot Drinks in Azerbaijan

PROSPECTS

Traditional tastes such as cocoa powder, remain popular choices within other hot drinks

During the review period, there were no notable changes within other hot drinks in Azerbaijan. The most popular other hot drinks included chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks, which included creamers and cocoa powders.

Players fortify their offerings in line with the health and wellness trend, and plant-based hot drinks are predicted to see a revival

The health and wellness trend both strengthened and developed in 2019, with consumers paying more considerable attention to the nutritional content of what they consumed. How beneficial to health and nutritious a product is, is becoming an essential aspect of product selection.

COMPETITIVE LANDSCAPE

Nestlé leads other hot drinks due to its well-established offering of Nesquik

Other hot drinks remains immature and fragmented in Azerbaijan, with sales being dominated by a few leading players - Nestlé Azerbaijan Ltd, Nur Co and Maspex Wadowice Grupa. Consumers in this area tend to prefer established international players with a long history.

Supermarkets distribution will grow, benefiting from attractive price offerings

Other hot drinks will continue to develop in Azerbaijan over the forecast period, driven by economic improvement and rising consumer awareness of brands and products. However, the traditional popularity of tea will continue to limit growth over the forecast period.

The presence of local players remains negligible as international players are set to lead over the forecast period

In 2019, global brands continued to lead other hot drinks in Azerbaijan. Although national players have increased their product portfolios, expanding to other hot drinks, offerings of local players are limited to the most popular products, such as cocoa flavoured powder drinks, whereas international players have a host of offerings and regular new product launches.

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