Chocolate-based flavoured powder drinks, the only type of other hot drinks available in Finland, have suffered from negative attitudes towards chocolate-based products. Chocolate-based flavoured powder drinks are mainly consumed by children, and more health-conscious parents are limiting the amounts they let their children consume.
Organic chocolate-based flavoured powder drinks saw a sales boost in the review period, and demand is expected to increase in the forecast period. There are organic products available in several price bands.
Raw chocolate powders, which emerged in the review period, are predicted to experience a positive growth trend during the forecast period. These products are sold in smaller quantities and have notably higher unit prices per kilogramme, and hence have a stronger impact on value than volume sales.
Chocolate-based flavoured powder drinks is led in value by Mondelez Finland, followed by Suomen Nestlé. Both companies saw their shares decrease over the review period.
Private label saw a steady performance over the review period. At the beginning of the review period, the economic downturn helped to boost sales.
Various organic brands gained share in the review period. These included Aduki’s Clipper and Func Foods Finland’s CoCoVi, both of which moved up the share rankings.
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This industry report originates from Passport, our Hot Drinks market research database.