2021 saw a continuation of the moderate positive volume sales growth that was registered in other hot drinks throughout the review period. The main factor underpinning volume sales of other hot drinks is rising at-home consumption, which in turn is the result of consumers spending more time at home due to the impact of the COVID-19 pandemic.
With demand for other hot drinks remaining buoyant during 2021 despite the impact of the COVID-19 pandemic, the category’s leading players were generally keen to promote their products and brands and tap into emerging demand trends. Among the players most prominent in this respect during the year was Galca Ltd, the clear leader in other plant-based hot drinks and one of the most dynamic companies present in the category.
One of the most important consumer trends to have emerged in Ukraine from the COVID-19 pandemic is the far greater attention that consumers are now paying to the health and wellness aspects of the beverages that they drink. This applies especially to products that are intended to be consumed by children and with much of the consumption of chocolate-based flavoured powder drinks accounted for by families and households with children, it was perhaps inevitable that products with a health and wellness positioning would appear in the category towards the end of the review period.
Other hot drinks is expected to become a more competitive category of hot drinks over the forecast period, with category players set to respond by launching new products with the potential to attract the attention of huge numbers of consumers. The main focus of new product development in chocolate-based flavoured powder drinks is set to be flavour innovation, with key category players set to tap into the rising sophistication of local consumers by introducing products that offer elaborate and indulgent tastes.
With the health and wellness trend expected to be one of the most influential consumer megatrends in Ukraine during the forecast period, it is very likely that the spotlight will fall on the high sugar content of chocolate-based flavoured powder drinks. An important factor to take into consideration here is that there is a particularly intense focus on the sugar content of chocolate-based flavoured powder drinks as these products are most commonly consumed by children.
One category that is expected to benefit substantially from the rise of the health and wellness trend over the forecast period is other plant-based hot drinks. These products are widely regarded as among the healthiest of all hot drinks and this is very likely to stand the category in good stead as consumers increasingly favour hot drinks that are free from sugar and caffeine.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!