Beer is expected to remain the most significant alcoholic drinks category in Algeria over the forecast period. Growth will be driven by its strong popularity among Algerian drinkers and its affordable prices.
Two specific trends are expected in the beer category over the forecast period. Firstly, the continued growth of non-alcoholic beer, with a special focus on flavoured lager.
The off-trade channel is expected to continue dominating beer distribution in volume terms due to the ongoing restrictions to the sale of alcohol and the social taboo about drinking in public in a Muslim country like Algeria. Expected ongoing declining disposable income levels, driven by the economic crisis, will further push people to consume beer in the off-trade as it is much cheaper than in the on-trade.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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