The COVID-19 crisis continued to have an impact in 2021, increasing price-sensitivity and thereby limiting demand. The pandemic continued to affect the local economy, with job losses seen and many households experienced reduced disposable incomes, which has forced them to economise.
As soon as society reopened up in 2021 as COVID-19 infection rates fell, the beer market bounced back and registered positive volume growth. Indeed, the lifting of restrictions and the reopening of off- and on-trade outlets made beer widely accessible again.
Total volume sales of beer continue to be led by Groupe Castel Algerie in 2021 due to its longstanding presence in the category and its large brand portfolio, including Beaufort, Bavaroise, 33 Export, Beck's, Stella Artois, Golden and Castel Beer. It also benefits from its strong presence in all price segments, thereby offering a wide range of beers to appeal to a broad range of consumers, and from having the widest distribution of its locally-produced international brands, in particular its flagship domestic mid-priced lager brand Beaufort.
Beer is expected to remain the most significant alcoholic drinks category in Algeria over the forecast period, with sales being driven by its strong popularity amongst Algerian drinkers and its affordable prices. However, growth is expected to gradually slow due to rising category maturity, increasing competition coming from wine and the expected declining purchasing power of Algerian consumers as a result of growing inflation and ongoing economy hardship.
Non-alcoholic beer is expected to be the fastest growing category, although it lacked availability over the last few years due to import restrictions as the non-alcoholic segment relies on imports due to lack of local production. However, fast growth will be driven by the fact that the category remains a small niche far from reaching maturity and therefore having significant room for growth.
The off-trade channel is projected to continue dominating beer distribution due to the ongoing restrictions to the sale of alcohol and the social taboo about drinking in public in a Muslim country like Algeria. The expected declining disposable income levels driven by the ongoing economic downturn will further push people to consume beer off-trade as it is much cheaper than in the on-trade channel.
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Understand the latest market trends and future growth opportunities for the Beer industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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