Executive Summary

Jul 2019
PROSPECTS
Beer sales back on track after difficult year

Total volume sales of beer were stagnant in 2017, mainly impacted by the highway ban and the lingering effects of demonetisation, coupled with some excise duty hikes. Consequently, these effects started to wane at the beginning of 2018, with the category witnessing growth, partly due to the low base of 2017.

Microbreweries venture into packaged beer to expand consumer reach

Microbreweries are extending their offerings to retailers in cans and bottles and to on-trade establishments such as pubs in the form of cans, bottles and kegs. Several others are planning to capitalise on this trend, as they want to take advantage of the increasing demand for craft beer by leveraging the equity and expertise built through running the operations.

Non alcoholic beer offers new product development possibilities

Companies believe that there is a huge opportunity for non alcoholic beer in India, especially in states such as Gujarat, where consumers do not have access to alcohol. Such products not only target Indians who do not consume alcohol or have no access to it, but also provide existing consumers with an additional lighter option.

COMPETITIVE LANDSCAPE
B9 Beverages eyes mass brands such as Kingfisher and Carlsberg

B9 Beverages is one of the fastest growing players in Indian beer. Until 2018, it had focussed on producing low alcohol beer.

UB Group retains dominance of beer

UB Group had 21 of its own breweries and 10 contract units in May 2019, located across the country, which helps facilitate its national distribution network. Its portfolio has a varied mix of domestic and imported brands that cater to all major segments of local consumers.

Companies invest in premium brands to drive sales

Three of the largest players in beer, UB Group, Anheuser-Busch InBev and Carlsberg, are investing in premium offerings to consolidate their positions. Premiumisation continues to capitalise on demand from millennials and rising disposable incomes which promote trials of premium products.

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Beer in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in India?
  • What are the major brands in India?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Beer in India - Category analysis

HEADLINES

PROSPECTS

Beer sales back on track after difficult year
Microbreweries venture into packaged beer to expand consumer reach
Non alcoholic beer offers new product development possibilities

COMPETITIVE LANDSCAPE

B9 Beverages eyes mass brands such as Kingfisher and Carlsberg
UB Group retains dominance of beer
Companies invest in premium brands to drive sales

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2018

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2013-2018
Table 2 Sales of Beer by Category: Total Value 2013-2018
Table 3 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 10 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 12 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 13 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks experiences recovery in 2018
Premiumisation and the rise of craft
Diageo and UB Group continue to lead alcoholic drinks
Distribution is recovering from highway ban and emergence of internet retailing
Alcoholic drinks to record steady total volume growth over the forecast period

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty-free
Cross-border/private imports
Key New Product Launches
Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 3 Research Sources