In 2020, beer faced the steepest decline because the 41-day lockdown coincided with peak consumption season in India. Additionally, as beer has a limited shelf life, many manufacturers were forced to destroy inventory.
In 2021, on-trade establishments were allowed to operate without restrictions for most parts. As mobility improved, so did demand for beer through this channel.
India does not have a uniform taxation system but a state-controlled one. In most states, alcoholic drinks are taxed on overall volume rather than pure alcohol content, making beer inaccessible compared to other geographies.
All alcoholic drinks manufacturers, including those producing beer, will face the brunt of inflation in 2022, driven by supply chain disruptions due to the war in Ukraine. Costs for ingredients, packaging and labelling, transportation and labour are all significantly rising, directly impacting the bottom line for manufacturers.
Even before the emergence of the pandemic, several microbreweries were entering or planning to enter the packaged beer space. These microbreweries have built substantial equity, and it was time to cater for a more extensive customer base by expanding distribution.
Alcoholic drinks remains one of India's last few industries to be disrupted by e-commerce. During the pandemic, many state governments allowed online ordering and delivery of alcoholic drinks to maintain social distancing.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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