Competitive Landscape
Ub?Group Pivots to Premium Brands as Ab Inbev and Carlsberg Accelerate Share Gains
Beer in India in 2025 is moderately concentrated, with a small number of large brewers controlling the majority of volume. UB Group holds the leading position with a 48% off-trade volume share in 2025, a decrease from 53% in 2020.
Carlsberg’S Kronenbourg 1664 Blanc Launch Reshapes Premium Positioning
In 2025, innovation in beer was exemplified by Carlsberg’s introduction of Kronenbourg 1664 Blanc, a well-known French wheat beer, to the Indian market, initially targeting the state of Karnataka. This launch directly addressed the fast-growing super-premium segment and marked a strategic shift for Carlsberg, building on the success of its existing super-premium and strong beer lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in India?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in India?
- How are products distributed in India?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Beer in India - Category analysis
Key Data Insights
Beer Summary
Carlsberg India and Ub?Group Drive Premium Mix-Shift Amid Market Polarisation
Craft Brewers Spark Flavour-Led Innovation for Generation Z
Packaging Shortages and State Policy Shifts Reshape Supply and Channel Dynamics
Karnataka Adopts Alcohol-Content-Based Duty to Boost Premium Lager
Middle East Conflict Triggers Cost Surge and Consumer Downtrading
Rising Incomes and Premiumisation Sustain Long-Term Volume Expansion
Ub?Group Pivots to Premium Brands as Ab Inbev and Carlsberg Accelerate Share Gains
Carlsberg’S Kronenbourg 1664 Blanc Launch Reshapes Premium Positioning
Brewers Expand Chiller Placements to Boost Impulse Sales in Modern Trade
Swiggy Leverages State Licences to Unlock Online Beer Sales
Alcoholic Drinks in India - Industry Overview
2025 Developments
Key Data Insights
Market Polarisation Drives Premiumisation and Value Growth
Spirits Anchor Volume as Whisky Leads Consumption and Rtds Register Dynamic Growth
Beer and Spirits Brands Expand Flavour Innovation to Attract Urban Youth
Younger Consumers Accelerate Premium Spirits Growth as Incomes Rise
Retail Expansion and State Reforms Boost Accessibility and Value
Diageo Expands with Craft Gin Acquisition as Challenger Brands Gain Ground
Organised Retail Expands as Liquor Shops Maintain Dominance
E-Commerce Remains Fragmented as Offline Retail Dominates
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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