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Country Report

Beer in

Beer in India

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing preference for smooth tasting beer

Indian consumers are increasingly opting for beer which has a smooth and light taste, finding it easy to drink when socialising with friends. Light tasting beers are also becoming popular among those drinking alcohol for the first time.

Manufacturers introduce low-calorie beers for health-conscious consumers

Indians are becoming increasingly health-conscious, paying more attention to the nutritional value and calorie content of the foods and drinks they consume, with many being keen to try new alcoholic drinks which are seen as less harmful to health amidst the rising prevalence of conditions such as obesity, high blood pressure and diabetes. With many Indians consuming beer on a regular basis, healthier variants are proving very appealing.

Imported premium lager the best performing category

Indian consumers are increasingly opting for premium imported lagers thanks to rising disposable incomes and a desire to experience new flavours from different countries. This trend in primarily being seen in first-tier cities, driven by consumers who have returned home from abroad and are aware of certain brands.

COMPETITIVE LANDSCAPE

UB Group remains the clear category leader

UB Group remained the clear leader in beer in 2017. The company’s position can be attributed to the strength of its Kingfisher brand as well as the improved distribution of Kingfisher Ultra, Kingfisher Ultra Max and Heineken.

B9 Beverages and Carlsberg the best performers in 2017

B9 Beverages is a craft brewer which registered a huge increase in sales in 2017, albeit from a very low base. Having initially manufactured abroad, the company successfully raised funds from various private equity firms to start local production and improve its distribution.

Rise of craft beer and microbreweries driven by urbanisation

Demand for craft beer has been growing thanks to a consumer willingness to try out new products. This has resulted in the opening of many micro-breweries in first-tier cities.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in India?
What are the major brands in India?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in India - Category analysis

HEADLINES

PROSPECTS

Growing preference for smooth tasting beer

Manufacturers introduce low-calorie beers for health-conscious consumers

Imported premium lager the best performing category

COMPETITIVE LANDSCAPE

UB Group remains the clear category leader

B9 Beverages and Carlsberg the best performers in 2017

Rise of craft beer and microbreweries driven by urbanisation

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Market impacted in 2017 by demonetisation and a ban on roadside alcoholic drinks sales

Premiumisation being seen across alcoholic drinks

Diageo and UB Group continue to lead alcoholic drinks

Distribution disrupted due to the roadside ban and gradual emergence of the online channel

Slower but still solid total volume growth expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing preference for smooth tasting beer

Manufacturers introduce low-calorie beers for health-conscious consumers

Imported premium lager the best performing category

COMPETITIVE LANDSCAPE

UB Group remains the clear category leader

B9 Beverages and Carlsberg the best performers in 2017

Rise of craft beer and microbreweries driven by urbanisation

Samples

Overview

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Table of Contents

Beer in India - Category analysis

HEADLINES

PROSPECTS

Growing preference for smooth tasting beer

Manufacturers introduce low-calorie beers for health-conscious consumers

Imported premium lager the best performing category

COMPETITIVE LANDSCAPE

UB Group remains the clear category leader

B9 Beverages and Carlsberg the best performers in 2017

Rise of craft beer and microbreweries driven by urbanisation

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Market impacted in 2017 by demonetisation and a ban on roadside alcoholic drinks sales

Premiumisation being seen across alcoholic drinks

Diageo and UB Group continue to lead alcoholic drinks

Distribution disrupted due to the roadside ban and gradual emergence of the online channel

Slower but still solid total volume growth expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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