The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In India, the treatment of excise duty in 2019 was decided by states which follow a policy where beer is taxed not on alcohol content but is determined by volume and price. As a result, beer is much less accessible to consumers than Indian Made Foreign Liquor (IMFL).
During 2019, industry players continued to investigate the huge opportunity for non alcohol beer in India, especially in states such as Gujarat, Bihar, Nagaland and the union territory of Lakshadweep, where consumers do not have access to alcohol. Such products not only target Indians who do not consume alcohol or have no access to it, but also provide existing consumers with an additional lighter option.
UB Group continued to hold an outright lead in beer in 2019. The company was present with 23 of its own breweries and nine contract units spread throughout the country, enabling it to achieve a national distribution network.
On-trade volume sales of beer are expected to fall by 37% in 2020 in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
The reopening of food/drink/tobacco specialists nationally brought about some much-needed respite after a 40-day lockdown. However, this was short-lived due to the introduction of the COVID tax ranging from 10% to 75% in different states, which had a particularly adverse effect on the beer sector.
Beer sales growth is likely to bounce back to pre-pandemic levels in 2021 due to a release of pent-up demand. However, growth rates will slow from 2022 until the end of the forecast period as the high prices of beer will put this category outside the financial reach of consumers concerned over the devastating impact of the virus on the country’s economy.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in India market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.