Sales of domestic lager are predicted to record positive growth over the forecast period, driven by both premium and mid-priced brands. The main driver behind the growth of domestic premium lager will be an increasing number of SKUs featuring craft beer.
Due to hyperinflation, an increasing number of local consumers are looking for products which offer better value for money. Beer consumers are also likely to search for more affordable options, and larger packaging with lower unit prices offers greater potential.
Non-alcoholic beer offers further growth potential over the early part of the forecast period in South Korea, as it addresses more recent consumer trends of searching for a refreshing drink with a healthier perception. Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey found that there has been a noticeable change in drinking habits.
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Understand the latest market trends and future growth opportunities for the Beer industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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