Beer sales in Hungary recovered in 2021; however, consumption remained far below its pre-pandemic level and only slight growth was recorded in 2021. There were some heat waves during the summer, but overall the weather was not very hot, plus consumer habits have changed.
Product development continued in 2021, and the introduction of regular new product extensions remained an important part of breweries’ strategies. Rising interest in fruit-flavoured specialties has been generated by the new products of the major breweries.
Small-scale brewing and craft beer are spreading in Hungary. The market share of small-scale breweries in the total beer market currently stands at 3% and is growing gradually.
Although beer volume results are moving in a positive direction and the on-trade recovery continues, high inflation, uncertainty in terms of energy and commodity costs, high packaging prices and a labour shortage puts manufacturers and distributors in a difficult position. Still, large and small-scale breweries alike seek to drive consumer interest and sales through continuous improvement and product innovation.
Brewers are faced with numerous difficulties in 2022, including rising inflation, commodity and energy prices. The primary challenge is how to get the market to accept the resultant rising consumer prices, whilst price competition is also intensifying between breweries.
Thanks to the new regulations on-trade, craft beer will see growth in share over the coming years, which could result in the emergence of more small-scale breweries and the strengthening of existing ones, somewhat reducing the dominance of the leading brands. The law ensures the presence of draught beers from craft breweries in the hospitality sector, which will give regional beer brands a higher profile and exposure.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!