Over the forecasting period, the beer landscape is expected to remain stable, given that ABC is set to remain the only player. Previously, Egy Bev would introduce a beer brand, and ABC would step in and acquire or buy the brand; which was the case with Sakkara and Luxor.
Over the forecasting period, awareness of health and wellness will continue to grow among many consumers. This will act as a challenge towards beer players, with many consumers considering alternative drinks, such as soft drinks, to be a healthy option, particularly those who are more health-conscious following the outbreak of COVID-19.
Prices for beer will witness an increase over the forecasting period, aligned to many other options within alcoholic drinks, as well as other industries. This comes as part of the economic uncertainty the country is currently facing, given the recent devaluation and the rise in logistics, transportation, production, and supply chain costs.
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Understand the latest market trends and future growth opportunities for the Beer industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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