Following the complete dismantling of customs duties levied on imported beer in 2022, the beer market is expected to witness further fragmentation as it sees a rising number of imported brands. As witnessed towards the end of 2022, the share of domestic beer saw a decline and is expected to see a downward trend due to the rising popularity of imported brands known for their quality and affordable prices.
Non alcoholic beer is expected to register the fastest growth in beer over the forecast period, as it is starting from a low base. Non alcoholic beer is relatively undeveloped in Morocco, with a very basic range of products on offer.
Local player, Groupe Brasseries du Maroc’s leadership of beer is expected to be shaken over the forecast period, especially in the premium segment, due to intensifying competition from imported brands. In response, the company will continue to enrich its product line by importing new brands and producing new premium brands under licence in Morocco.
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Understand the latest market trends and future growth opportunities for the Beer industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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