The demand for non-alcoholic beer is expected to remain strong over the forecast period due to the continued emphasis on responsible drinking and drunk driving policies. Future growth in this category will be driven by strong advertising and innovation.
The premiumisation trend has been temporarily side-lined due to rapid inflation growth and weaker purchasing power among consumers. This has impacted the demand for speciality beers, such as Ale, as consumers have opted for traditional beers.
Educational campaigns focusing on restricting access to non-alcoholic beer among children are set to take place, as many parents perceive this category as a soft drink. Similar campaigns have already been conducted in neighbouring Czech Republic in 2022, and Slovakia is expected to follow suit due to the similarity of beer culture in both markets.
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Understand the latest market trends and future growth opportunities for the Beer industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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