Beer consumption declined slightly in 2021 as consumers switched back to the on-trade. Retail volume sales declined slightly but nevertheless remained a key channel for brewers, with total volumes being only slightly down on pre-pandemic levels.
Non-alcoholic beers saw strong volume growth in 2021 underpinned by sustained demand in the off-trade and a recovery in on-trade consumption. Major players such as Heineken Slovensko and Plzensky Prazdroj Slovensko (owned by Asahi Group Holdings) have turned their attention away from radler-style beer mixes to non-alcoholic variants with an ABV of either 0.
Small and craft breweries have faced harsh times during 2020 and 2021 as a significant part of their business is serves the needs of foodservice industry. With on-trade establishments remaining closed for over five months in 2021, breweries such as Fresh Potraviny turned their focus to local retail stores and worked hard to penetrate this channel.
New packaging legislation is coming into force as of January 2022 which will introduce a refundable deposit for both PET bottles and metal beverage cans of EUR0.15 per unit.
The commodity price of beer malt and hops skyrocketed in 2021 because of a weaker harvest and high demand, pushing prices up by over 40%. The rising cost of cooking gas has also been pushing up production costs since it is a key raw material in breweries used to heat up and process barley.
Mattoni, the fourth largest soft drinks player in Slovakia is planning to enter the non-alcoholic beer category by working with a third party brewery that holds a license. Flavoured non-alcoholic beers have been eroding soft drinks share for several years with brands like Birell and Zlaty Bazant being the most innovative and most successful players.
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Understand the latest market trends and future growth opportunities for the Beer industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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