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Country Report

Beer in

Beer in Uruguay

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing sales of craft beer

Over the review period, there was a trend towards purchases of craft beer, and at the expense of traditional industrialised beers. This trend was reflected in the increasing number of on-trade outlets dedicated to sales of craft beer.

Consumers moving towards smaller beer formats

The 1-litre bottle was one of the most common formats for buying beer in Uruguay. Over the review period, there was a change in preferences and consumer were trying new formats.

Average unit price of beer increases at a rate above inflation in 2017

With increasingly sophisticated consumer tastes, and smaller formats of beer, the average unit price of beer increased at a rate above that of inflation in 2017. Although there was an increase in unit prices, there were big variations among the different types of beer.

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Fábricas Nacionales de Cerveza SA (FNC) is easily the leading company within beer in the country. The player offers different beer products within the various categories of beer, which is to meet the range of consumer tastes.

Decline for the leader in 2017

Despite the lack of a real competitor, Fábricas Nacionales de Cerveza SA (FNC)’s volume share of beer declined towards the end of the review period. In 2017, with the increasing popularity of more-sophisticated beers, there was a rise in the number of brands being launched in Uruguay.

Competition is set to rise

Even though Fábricas Nacionales de Cerveza SA (FNC) is expected to remain the leader within beer, competition is set to rise, particularly in terms of more-sophisticated and expensive products.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Uruguay?
What are the major brands in Uruguay?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

Samples

Overview

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Table of Contents

Beer in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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