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Learn more23 pages, Jun 2018
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Over the review period, there was a trend towards purchases of craft beer, and at the expense of traditional industrialised beers. This trend was reflected in the increasing number of on-trade outlets dedicated to sales of craft beer.
The 1-litre bottle was one of the most common formats for buying beer in Uruguay. Over the review period, there was a change in preferences and consumer were trying new formats.
With increasingly sophisticated consumer tastes, and smaller formats of beer, the average unit price of beer increased at a rate above that of inflation in 2017. Although there was an increase in unit prices, there were big variations among the different types of beer.
Fábricas Nacionales de Cerveza SA (FNC) is easily the leading company within beer in the country. The player offers different beer products within the various categories of beer, which is to meet the range of consumer tastes.
Despite the lack of a real competitor, Fábricas Nacionales de Cerveza SA (FNC)’s volume share of beer declined towards the end of the review period. In 2017, with the increasing popularity of more-sophisticated beers, there was a rise in the number of brands being launched in Uruguay.
Even though Fábricas Nacionales de Cerveza SA (FNC) is expected to remain the leader within beer, competition is set to rise, particularly in terms of more-sophisticated and expensive products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Uruguay market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.