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Country Report

Beer in

Beer in the Philippines

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Beer continues to enjoy strong growth in 2019

The thirst for beer continued to grow in 2019 despite prices continuing to rise in 2019. Beer continued to see strong growth in total volume terms in 2019 thanks to the introduction of new marketing campaigns and effective trade programmes by AB Heineken Philippines Inc and San Miguel Brewery Inc.

Premiumisation seen in 2019 but San Miguel’s domestic mid-priced lager still dominates

The expansion of foodservice in the Philippines has also brought new opportunities for premium brands as young drinkers of legal drinking age are more likely to upgrade their drinking experiences in bars and restaurants. Flavoured/mixed lager, for example, saw double-digit on-trade volume growth in 2019 with San Miguel adding lychee flavour to its range to help stimulate interest.

AB Heineken looks to expand its presence in the Philippines

AB Heineken Philippines Inc is the only other player with a significant presence in beer in the Philippines, but despite seeing growth in total volume terms in 2019 it continued to lose share to San Miguel. AB Heineken has switched to local production which has benefited sales of its premium lager which is now better able to compete on price, while its economy lager Beer na Beer also retained its popularity among lower-income consumers in 2019 due to its low pricing.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of beer are expected to fall by 27% in 2020 in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within beer

Premium products are expected to be the hardest hit by the COVID-19 restrictions introduced in the Philippines. Products such as craft beer, dark beer and premium lager have a much stronger reliance on the on-trade, while they are also more likely to be consumed at social gatherings rather than on an everyday basis.

Recovery and opportunities

Beer is not expected to return to growth until 2022, with social distancing measures and concerns over public gatherings likely to prevail for some time yet. Although on-trade establishments are expected to reopen in the second half of 2020 some smaller outlets and chains are likely to close permanently, with COVID-19 having taken its toll on many small businesses which have been unable to cope with the financial cost.

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Beer Market Sample Report Beer Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Philippines?
What are the major brands in Philippines?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Beer continues to enjoy strong growth in 2019
Premiumisation seen in 2019 but San Miguel’s domestic mid-priced lager still dominates
AB Heineken looks to expand its presence in the Philippines

2020 AND BEYOND

COVID-19 impact
Affected products within beer
Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2019
Table 1 Number of Breweries 2014-2019

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2014-2019
Table 3 Sales of Beer by Category: Total Value 2014-2019
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Companies focus on millennials to help drive sales in 2019
San Miguel Brewery remains in control in 2019 with its large portfolio of affordably priced beer
The Philippines’ young population provides hope for a recovery in alcoholic drinks
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Beer in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Beer continues to enjoy strong growth in 2019

Premiumisation seen in 2019 but San Miguel’s domestic mid-priced lager still dominates

AB Heineken looks to expand its presence in the Philippines

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

2020 AND BEYOND

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

MARKET BACKGROUND

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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