As the Philippines continues to increase its vaccination rates, further boosting the steady recovery of restaurants and bars, it is anticipated that a significant resurgence of on-trade spending will persist during the forecast period. For this predicted growth to be fully realised, established market players may find it advantageous to intensify brand promotions in venues that sell their products, while simultaneously expanding their engagement with emerging consumer demographics.
During the review period, mid-priced lagers witnessed substantial growth. However, with the promise of enhanced product variety in the forecast period, other product areas within beer are poised to experience significant expansion.
Despite imported premium lager having somewhat limited distribution in modern retail outlets in the Philippines, the growth achieved by Heineken in the review period signifies encouraging expansion prospects over the forecast period. A shift is anticipated, with the upshot that consumers will gravitate towards increased consumption of domestic premium lagers, veering away from the on-trade channel on a per-share basis.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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