Beer suffered heavy losses in total volume terms in 2020 as the COVID-19 pandemic and resulting containment measures limited access to beer. Not only were on-trade outlets forced to close for a large part of the year but there was also a ban on the sale of alcoholic drinks for a significant portion of the year.
While there was a concerted effort to driver stronger sales through the on-trade with the easing of restrictions in 2021, off-trade sales remained the main growth driver in 2021. Despite the increased mobility in 2021, the focus on at-home entertainment remained relevant for beer drinkers, with the leading players looking to support beer consumption in the home.
Premium products were the hardest hit by the COVID-19 restrictions in 2020 and they have seen a slower pace of recovery in 2021. More expensive products such as craft beer, dark beer and premium lager have a much stronger reliance on on-trade sales and are more likely to be consumed at social gatherings rather than on an everyday basis.
Building on the recovery and growth momentum seen in 2021, beer looks set to have a positive future. The country’s vaccination programme has enabled it to lift its restrictions with the Philippines even reopening to international tourists in early 2022.
While the on-trade channel is projected to see dynamic growth over the forecast period as the hospitality industry recovers, in actual volume terms the off-trade channel will remain the dominant force in terms of beer sales. The leading players are investing in expanding their availability and trade merchandising efforts in various territories, which will continue to drive healthy demand for standard lager, as well as flavoured/mixed lager.
Beer is still full of potential in the Philippines despite already being by far the largest category of alcoholic drinks in the country. Over the forecast period new and existing players are expected to focus on increasing their appeal to the new generation drinkers.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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