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Country Report

Beer in

Beer in the Philippines

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beer records strong volume growth during post-election period

Beer continued to record volume growth in 2017 following the election period, and higher value growth due to the strong growth of mid-priced and premium lager. This was due to strong marketing efforts by the owners of domestic brands like Red Horse and San Miguel Pale Pilsen, increasing availability in sari-sari stores and a growing consumption shift from brandy towards beer.

Premiumisation of beer continues

Domestic players further embraced premiumisation. While wheat beer and imported premium lager have a small share, they nevertheless benefited from the greater willingness of consumers to pay more for quality alcoholic drinks.

COMPETITIVE LANDSCAPE

San Miguel Brewery maintains leadership

With its wide distribution, strong brand equity and continued efforts to expand, San Miguel Brewery maintained its leadership of beer in 2017. The company penetrated the most important off-trade distribution channel, other grocery retailers including sari-sari stores.

AB Heineken Philippines Inc registers dynamic growth

AB Heineken Philippines Inc expanded its beer business in 2017. The joint venture between Heineken and Tiger in 2016 resulted in a significant price decrease for both brands, based on store check prices, and these brands benefited from the wide network of Asia Brewery Inc as the number two player in beer even prior to the joint venture.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Philippines?
What are the major brands in Philippines?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in the Philippines - Category analysis

HEADLINES

PROSPECTS

Beer records strong volume growth during post-election period

Premiumisation of beer continues

COMPETITIVE LANDSCAPE

San Miguel Brewery maintains leadership

AB Heineken Philippines Inc registers dynamic growth

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks continues to grow after election period

Players woo millennials

San Miguel Brewery Inc leads alcoholic drinks

On-trade grows faster than off-trade

Growth expected in the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beer records strong volume growth during post-election period

Premiumisation of beer continues

COMPETITIVE LANDSCAPE

San Miguel Brewery maintains leadership

AB Heineken Philippines Inc registers dynamic growth

Samples

Overview

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Table of Contents

Beer in the Philippines - Category analysis

HEADLINES

PROSPECTS

Beer records strong volume growth during post-election period

Premiumisation of beer continues

COMPETITIVE LANDSCAPE

San Miguel Brewery maintains leadership

AB Heineken Philippines Inc registers dynamic growth

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks continues to grow after election period

Players woo millennials

San Miguel Brewery Inc leads alcoholic drinks

On-trade grows faster than off-trade

Growth expected in the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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