The younger generation of drinkers in Taiwan are becoming increasingly health conscious, with this being fuelled in part by COVID-19, which has caused some people to reflect on their lifestyle choices. This helped to drive increasing demand for low sugar and low carb beer, especially among female drinkers.
Craft beer is heavily reliant on on-trade channels for sales and as such sales suffered during the COVID-19 lockdown in 2021. Taiwan implemented a level three lockdown from 15 May to 26 July, which discouraged consumers from going out to eat and drink.
Brands with a strong connection to the local culture still suffered from the impact of Taiwan’s COVID-19 measures in 2021. Taiwanese consumers often drink beer when eating hot-fried dishes.
Non/low alcohol beer is seen to have a bright future in Taiwan, with it tapping into the growing trend for reducing your alcohol intake for health and social reasons. Non-alcoholic beer also has the advantage of being available on e-commerce platforms such as momo.
To attract younger consumers of a legal drinking age, beer brands are expected to continue sponsoring live events such as music festivals. While in the long-term digital marketing is expected to take on a greater role in promoting products to younger consumers, sponsoring festivals will likely remain an important way to create brand appeal and to encourage consumers to engage with their products.
Consumers in Taiwan enjoy diversity in their beer, often being happy to experiment with different brands and flavours in what is a saturated category. Japanese brands maintain a strong position in the market benefiting from strong brand exposure and wide distribution.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!