The liquor tax regime will continue to see reformation in the forecast period. Beer is currently classified into three types – beer, happoshu, and new genre beer – determined by factors such as the ratio of malt usage, the use of raw materials, and production method.
Thanks to the return of eating-out opportunities, on-trade demand for beer is expected to record strong growth in the early forecast period. However, after hitting the peak of recovery around 2024, on-trade volume sales of beer are expected to start recording a gradual decline once again.
While total volume sales of beer are expected to return to decline later in the forecast period, non alcoholic beer volumes are expected to record a steady increase throughout the forecast period. Non alcoholic beer was originally positioned as an alternative option when consumers cannot drink when driving.
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Understand the latest market trends and future growth opportunities for the Beer industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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