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Country Report

Beer in

Beer in Japan

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Decline throughout the review period

Japan’s beer market was impacted by two significant obstacles in 2017 – price increases due to an amendment to liquor tax and unusual weather, including record-breaking rain and low temperatures from summer to autumn when beer demand is traditionally highest. In June 2017, the government made an amendment to liquor tax to limit retailer discounting of alcoholic drinks.

High-alcohol beer appears as new alternative to high-alcohol RTDs

RTDs, an increasingly prominent rival to beer, continued to expand strongly in 2017, as economy drinkers appreciated its high-alcohol offerings. In July 2017, Suntory introduced a new high-alcohol economy domestic lager under the Itadaki brand – meaning a top of the mountain in Japanese.

Non-alcoholic beer market revitalised

Non-alcoholic beer enjoyed growth in 2017, thanks largely to the launch of Kirin Zero ICHI by Kirin Brewery. The company applied the Ichiban Shibori (first press) method developed by its core beer brand, Kirin Ichiban Shibori, in an effort to offer the authentic taste of real beer.

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Asahi retained the lead in the Japanese beer market in 2017. Although its core beer brand, Asahi Super Dry, celebrated its 30-year anniversary in 2017, it saw sales continue to fall, having dropped below 100 million cases for the first time in 27 years in 2016.

Sapporo Breweries stands out

In the contracting Japanese beer market, Sapporo was the only top eight player to achieve growth in 2017. Sapporo Yebisu, a premium beer brewed according to the Bavarian Purity Law, made a significant contribution to the company’s performance with double-digit growth in retail sales.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Japan?
What are the major brands in Japan?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Japan - Category analysis

HEADLINES

PROSPECTS

Decline throughout the review period

High-alcohol beer appears as new alternative to high-alcohol RTDs

Non-alcoholic beer market revitalised

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Sapporo Breweries stands out

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Decline throughout the review period

High-alcohol beer appears as new alternative to high-alcohol RTDs

Non-alcoholic beer market revitalised

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Sapporo Breweries stands out

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Japan - Category analysis

HEADLINES

PROSPECTS

Decline throughout the review period

High-alcohol beer appears as new alternative to high-alcohol RTDs

Non-alcoholic beer market revitalised

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Sapporo Breweries stands out

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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