Beer in Azerbaijan is expected to post positive total volume growth throughout the forecast period, reaching its pre-pandemic sales level again in 2024. The recovery in beer sales after the negative indicators associated with the pandemic, as well as political events in 2020-2021, will be driven by a number of factors, including the restoration of inbound tourist flows as well as the growth in the number of people of legal drinking age.
Traditional sales channels, in the shape of small local grocers, but also food/drink/tobacco specialists, will remain the main mode of retail distribution of beer in Azerbaijan. However, urbanisation, as well as the expansion of chained retail outlets, will see modern retail, mainly in the shape of supermarkets, but also convenience stores and hypermarkets, continue gaining share in the retail sales of beer.
New product developments in beer will see this category remain one of the most active in this regard in alcoholic drinks in Azerbaijan. The main contributor to this will continue to be the main player, Carlsberg, which will continue to introduce more expensive and premium beer products, produced both locally as well as imported.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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