As consumers continue to focus on improving their health and adapting their lifestyle habits, non-alcoholic beer is set to post solid growth over the forecast period - although the growth rate will slow slightly as the landscape matures. Carlsberg is expected to continue dominating non-alcoholic options.
Beer is projected to see modest growth in total volume terms over the forecast period, with stronger growth likely to be undermined by a growing preference for quality over quantity. Consumers are expected to increasingly turn to premium options, while mid-priced and economy options are expected to see declining sales.
Standard lager will remain the biggest product area over the forecast period, with local player Carlsberg dominating the category. However, lager is also expected to be the worst performing in terms of growth, as the category is very mature and consumers increasingly seek other experiences, wanting to try new flavours and tastes from beer.
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Understand the latest market trends and future growth opportunities for the Beer industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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