One of the most prominent stories to emerge at the end of 2022 was the announcement that Todd Energy had to shut down the only factory in the country that produces food-grade CO2 for safety reasons with no re-opening date set. The plant was previously closed for scheduled maintenance between June and August, causing cost-rises for companies and was a driver behind unit price growth for beer in 2022.
Rising inflation has created cost of living pressures for an increasing number of consumers, and beer was not exempt from this in 2022. Minimum wage increases and a chronic labour shortage combined with rising supply chain and production costs (such as the cost of glass and bottles due to the Russian invasion of Ukraine) has resulted in unit prices increasing substantially in 2022.
With strong competition from other alcoholic drinks – most prominently spirit-based RTDs – local brewers are expected to continue to respond with a heavy emphasis on new product development. Better-for-you preferences are here to stay and demand for non-alcoholic beers is expected to continue to grow, with brewers expected to respond with new products, which is expected to be the major driver behind volume sales growth within beer over the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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