Competitive Landscape
Carlsberg A/S and Aujan Industries Retain Their Leads as Newer Entrants Face Retail Barriers
Beer in Saudi Arabia remains highly concentrated, with Carlsberg A/S and Aujan Industries Co Ltd together controlling over 82% of off-trade volume share in 2025. Carlsberg holds a 56% share, down from 63% in 2020, while Aujan increases its share to 26% from 22% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Saudi Arabia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Saudi Arabia - Category analysis
Key Data Insights
Beer Summary
Market Polarisation and Flavour Innovation Drive Sales in Beer
Value Brands Dominate as Digital and Experiential Channels Expand Category Reach
Moderate Growth and Market Polarisation Drive Non-Alcoholic Beer Expansion to 2030
Carlsberg A/S and Aujan Industries Retain Their Leads as Newer Entrants Face Retail Barriers
Supermarkets Lead Sales as Hypermarkets Drive Growth in Beer
Quick-Commerce and Digital Platforms Accelerate Premium and Multipack Sales
Alcoholic Drinks in Saudi Arabia - Industry Overview
2025 Developments
Key Data Insights
Value and Premium Segmentation Drive Growth in Saudi Arabia
Flavour-Led Innovation and Experiential Branding Attract Consumers
Vision 2030 and Premium Alcohol-Free Experiences Will Support Future Growth
Premium Imports and Digital Commerce Are Set to Accelerate Urban Transformation
Carlsberg A/S and Aujan Industries Retain Their Leads through Value and Innovation
Supermarkets and Hypermarkets Drive Bulk Buying for Social Events
Retail E-Commerce and Quick-Commerce Platforms Win Shoppers with Convenience
Legislation
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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