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Beer in Uzbekistan
July 2022
2021 DEVELOPMENTS
More positive performance than expected
Having seen a marked decline in the previous year as a result of the COVID-19 crisis, beer volume sales stagnated in Uzbekistan in 2021. Indeed, the overall performance of beer was more positive than was originally expected.
Significant bounce in on-trade
People spent much less time at home in Uzbekistan in 2021 than in the previous year as COVID-19 related restrictions were largely lifted, apart from in July. This created more opportunities for people to spend time out socialising and visiting horeca outlets.
Price sensitivity and rising prices impede category recovery
Consumers in Uzbekistan remained price sensitive in 2021, with their disposable incomes not demonstrating a significant upward trend. COVID-19 has taken its toll on the local economy with job losses seen and many households seeing reduced disposable income.
PROSPECTS AND OPPORTUNITIES
Positive outlook, though price rises may be an impediment
The overall outlook for the beer category in Uzbekistan is positive with the market becoming more open. The growing number of brands and varieties that are expected to appear on the market are set to further stimulate consumers to explore the category.
Potential for development of craft beer
Craft beer is expected to grow in popularity in Uzbekistan during the forecast period. The influence of social media and its capacity to accelerate the development of global trends will play a role in this process.
Mandatory digital labelling to support development of legal market
To help combat the illegal production of beer in Uzbekistan, the government implemented a digital labelling system for beer products in 2021. Uzbekistan is the first country in the Commonwealth of Independent States (CIS) to launch a mandatory labelling system.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Uzbekistan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Beer in Uzbekistan?
Where is consumer demand for Beer focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Uzbekistan?
How are products distributed in Uzbekistan?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Beer in Uzbekistan - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
More positive performance than expected
Significant bounce in on-trade
Price sensitivity and rising prices impede category recovery
PROSPECTS AND OPPORTUNITIES
Positive outlook, though price rises may be an impediment
Potential for development of craft beer
Mandatory digital labelling to support development of legal market
CATEGORY BACKGROUND
Lager price band methodology
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2016-2021Table 2 Sales of Beer by Category: Total Value 2016-2021Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021Table 9 GBO Company Shares of Beer: % Total Volume 2017-2021Table 10 NBO Company Shares of Beer: % Total Volume 2017-2021Table 11 LBN Brand Shares of Beer: % Total Volume 2018-2021Table 12 Forecast Sales of Beer by Category: Total Volume 2021-2026Table 13 Forecast Sales of Beer by Category: Total Value 2021-2026Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Alcoholic Drinks in Uzbekistan - Industry Overview
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Beer
Ale
Sorghum
Weissbier/Weizen/Wheat Beer
Flavoured/Mixed Lager
Domestic Premium Lager
Imported Premium Lager
Domestic Mid-Priced Lager
Imported Mid-Priced Lager
Domestic Economy Lager
Imported Economy Lager
Domestic Premium Lager
Domestic Mid-Priced Lager
Domestic Economy Lager
Imported Premium Lager
Imported Mid-Priced Lager
Imported Economy Lager
Low Alcohol Beer
Non Alcoholic Beer
Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.