Having seen a marked decline in the previous year as a result of the COVID-19 crisis, beer volume sales stagnated in Uzbekistan in 2021. Indeed, the overall performance of beer was more positive than was originally expected.
People spent much less time at home in Uzbekistan in 2021 than in the previous year as COVID-19 related restrictions were largely lifted, apart from in July. This created more opportunities for people to spend time out socialising and visiting horeca outlets.
Consumers in Uzbekistan remained price sensitive in 2021, with their disposable incomes not demonstrating a significant upward trend. COVID-19 has taken its toll on the local economy with job losses seen and many households seeing reduced disposable income.
The overall outlook for the beer category in Uzbekistan is positive with the market becoming more open. The growing number of brands and varieties that are expected to appear on the market are set to further stimulate consumers to explore the category.
Craft beer is expected to grow in popularity in Uzbekistan during the forecast period. The influence of social media and its capacity to accelerate the development of global trends will play a role in this process.
To help combat the illegal production of beer in Uzbekistan, the government implemented a digital labelling system for beer products in 2021. Uzbekistan is the first country in the Commonwealth of Independent States (CIS) to launch a mandatory labelling system.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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