The beer category in Hong Kong is predicted to continue its strong performance in 2023 and beyond, as consumers fully adjust back to their pre-COVID-19 lifestyles. Tourists are forecast to play a major role in the growth of beer, especially as major global events take place once again, as the local bar and drinking scene will be revitalised during these events.
The leading beer players in Hong Kong are expected to maintain their strong brand shares in the city despite the rising popularity of local craft beer brands, because they occupy different parts of the market. According to trade sources, craft beer drinkers are people who want to taste different local flavours in their beer, whereas people who drink established beers such as Blue Girl and Carlsberg often consume these in foodservice outlets, or in pubs/bars when they watch competitive sports on TV or at major sporting events.
As consumers continue to seek healthier alternatives to beer, they are likely to try current and new non alcoholic beers, which will drive continued growth in the category in the forecast period. Carlsberg’s titular non alcoholic beer Carlsberg 0% continues to make waves in the market, as more and more foodservice outlets are starting to offer it as a stand-alone drink, as well as part of a lunch set deal for drinkers who want a familiar taste while not showing up back at work inebriated.
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Understand the latest market trends and future growth opportunities for the Beer industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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