In 2021, beer recovered the loss of volume sales lost due to the pandemic, with volume sales being on par with pre pandemic levels. The opening up of society benefitted beer, with on-trade in particular registering a healthy increase in volume sales.
Benefiting from its dominance across all alcoholic drinks, as well as having a leading presence in soft drinks and packaged food, local player Florida Bebidas dominated total volume sales of beer in 2021, accounting for nearly three-quarters of volume sales. The company benefits from being the only industrial beer manufacturer in the country, offering leading brands such as Imperial and Pilsen.
Large sizes and lager multipacks were more popular, as consumers looked for value for money. For example, the 1l was very popular.
Beer is expected to register healthy volume growth over the forecast period. However, consumers will be price sensitive.
Changes in the distribution of alcoholic drinks during the pandemic has also led to an acceleration of sales via e-commerce and e-commerce is expected to gain further value share over the forecast period. Different types of online-based platforms have emerged, with some developments being orientated exclusively towards beer sales, such as the website birra2go.
Further specialisation within beer is anticipated to continue driving fragmentation across beer, with more types of beer resulting in a smaller share for each segment. A wide assortment of both imported and local craft beers will continue gaining presence in modern grocery retailers, as well as leveraging e-commerce platforms and the expanding interest in purchasing via the channel.
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Understand the latest market trends and future growth opportunities for the Beer industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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