Croatian consumers are becoming increasingly price-sensitive with the worsening economic situation in the country. The price rise of beer and FMCG products in general has surpassed the growth of salaries; therefore, lower-income and retired consumers will increasingly opt more for economy and mid-priced private label products.
The war in Ukraine as well as the aftermath of COVID-19 led to the rising cost of raw materials, which resulted in a number of price hikes in the beer during 2022 which will continue to impact the industry in 2023. More expensive beer prices in both the retail and the on-trade channels will push consumers to cheaper beers.
In 2022, consumers opted more for lower strength beer, which was contrary to the development in the market before the COVID-19 pandemic. Some customers shifted to weaker draft beers either because of their lower prices or simply due to a preference for lighter beer.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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