E-commerce boomed during the COVID-19 crisis with movement restrictions pushing consumers online. With consumers having become familiar with the convenience of shopping online, it is expected that e-commerce will see further gains in beer over the forecast period.
Local production is expected to see strong growth in the forecast period supported by the increase in international tourism due to the reopening of international borders. International tourism is important because, not only do inbound tourists tend to have higher spending power, they also often prefer local products as one of the main purposes of travelling is to get to know the local culture and tastes.
A potential obstacle to the recovery of beer both through the off-trade and on-trade could be the prevailing economic uncertainty, with rising food and energy prices likely to put pressure on manufacturers and distributors of beer, but also on the disposable income of consumers. This could force some people to reduce their beer consumption, or to switch to less expensive brands.
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Understand the latest market trends and future growth opportunities for the Beer industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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