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Country Report

Beer in

Beer in Indonesia

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flavoured/mixed lager gains popularity with emerging new consumers

In 2018, flavoured/mixed lager gained popularity as companies targeted emerging new consumers, which includes young adults and female consumers. This is because of its sweet taste, which is popular amongst local consumers, as well as its low alcohol content compared to the usual beer.

On-trade channel drives premiumisation for beer in Indonesia

Beer is experiencing premiumisation in Indonesia, especially in on-trade. Besides growing disposable income, the minimal price differences between mid-priced and premium beer and consumers’ perception of premium beer as high quality have led consumers to trade up.

Tax hike in 2019 unlikely to hinder value growth

Over the forecast period, the on-trade channel is expected to continue to be the dominant channel. The increased tax on beer in 2019 is unlikely to dampen value growth in the long haul.

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer in Indonesia

In 2018, Multi Bintang Indonesia maintained its lead within the beer category in Indonesia. This is because of its strong brand awareness, comprehensive product portfolio, deep penetration into distribution channels, and strong marketing such as its sponsorship of sport teams and music festivals such as Java Jazz.

Beverindo Indah Abadi registers double-digit volume growth

In 2018, third-ranked Beverindo Indah Abadi saw faster (double-digit) volume growth than the top two leaders. One success factor was its launch of new product variants appealing to greater consumer sophistication.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Indonesia?
What are the major brands in Indonesia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Indonesia - Category analysis

HEADLINES

PROSPECTS

Flavoured/mixed lager gains popularity with emerging new consumers

On-trade channel drives premiumisation for beer in Indonesia

Tax hike in 2019 unlikely to hinder value growth

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer in Indonesia

Beverindo Indah Abadi registers double-digit volume growth

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2018
Table 1 Number of Breweries 2013-2018

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2013-2018
Table 3 Sales of Beer by Category: Total Value 2013-2018
Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks continues to record growth in Indonesia

Flavoured/mixed lager gains popularity in Indonesia

Multi Bintang Indonesia maintains its dominance

On-trade continues to be the dominant channel for alcoholic drinks

Alcoholic drinks set to record growth, eve amidst increase in excise tax

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Beer in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Flavoured/mixed lager gains popularity with emerging new consumers

On-trade channel drives premiumisation for beer in Indonesia

Tax hike in 2019 unlikely to hinder value growth

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer in Indonesia

Beverindo Indah Abadi registers double-digit volume growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Indonesia - Category analysis

HEADLINES

PROSPECTS

Flavoured/mixed lager gains popularity with emerging new consumers

On-trade channel drives premiumisation for beer in Indonesia

Tax hike in 2019 unlikely to hinder value growth

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer in Indonesia

Beverindo Indah Abadi registers double-digit volume growth

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks continues to record growth in Indonesia

Flavoured/mixed lager gains popularity in Indonesia

Multi Bintang Indonesia maintains its dominance

On-trade continues to be the dominant channel for alcoholic drinks

Alcoholic drinks set to record growth, eve amidst increase in excise tax

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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