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Country Report

Beer in

Beer in Indonesia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of beer decline steeply under pressure from the COVID-19 pandemic

Sales of beer declined substantially over the course of 2020 as the entire category was heavily negatively impacted by the COVID-19 pandemic. Major sales declines were registered in both the off-trade and on-trade during the year as consumers avoided purchasing beer wherever possible due to the adverse economic situation that unfolded over the course of the year as the COVID-19 pandemic interrupted commercial activity in key sectors of the Indonesian economy.

A shift towards e-commerce seen despite legal restrictions on online alcohol sales

The online sale of alcoholic drinks channel has always been a grey area in Indonesia’s legal system. Indeed, subsisting regulations do not specify in any kind of detail what types of online sales are expressly prohibited.

New products appear in 2020 despite the impact of the COVID-19 pandemic

Despite demand for beer having being hit strongly by the COVID-19 pandemic in 2020, there were still numerous new product launches registered in the category during the year, notably Guinness Smooth by Multi Bintang Indonesia Tbk PT. However, the marketing for these new products has been quite limited, while the distribution of the new launches has not been as wide as products launched in previous years by the same companies.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Indonesia?
What are the major brands in Indonesia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of beer decline steeply under pressure from the COVID-19 pandemic

A shift towards e-commerce seen despite legal restrictions on online alcohol sales

New products appear in 2020 despite the impact of the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

The inevitable recovery of beer sales set to be supported by promotional activity

At-home consumption to remain popular as the impact of COVID-19 lingers

Innovation and new launches inspected to be employed as tools to spur demand

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2014-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 Sales of Beer by Craft vs Standard 2015-2020
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of beer decline steeply under pressure from the COVID-19 pandemic

A shift towards e-commerce seen despite legal restrictions on online alcohol sales

New products appear in 2020 despite the impact of the COVID-19 pandemic

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of beer decline steeply under pressure from the COVID-19 pandemic

A shift towards e-commerce seen despite legal restrictions on online alcohol sales

New products appear in 2020 despite the impact of the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

The inevitable recovery of beer sales set to be supported by promotional activity

At-home consumption to remain popular as the impact of COVID-19 lingers

Innovation and new launches inspected to be employed as tools to spur demand

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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