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Country Report

Beer in

Beer in Indonesia

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beer players seek growth in on-trade channels

The after-effects of Permendag No 06/M-DAG/PER/1/2015 continued to affect beer in 2017, with the off-trade channel seeing a decline. Hence, players decided to deal with the situation by switching their focus to the on-trade channel.

Low/non-alcoholic beer gains popularity

Unique to Indonesia, low/non-alcoholic drinks are gaining popularity, due to limitations by the government on selling beer in convenience stores and traditional small retailers. As a result, in order to penetrate the off-trade, many players focused on developing new low alcohol or alcohol-free products to seek wider distribution.

Forecast period trends

In the forecast period, it is projected that on-trade growth and sales of beer will outperform off-trade. One major reason is that there is less regulation on on-trade sales of alcoholic drinks in Indonesia.

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer

Multi Bintang Indonesia, the leading player in beer in Indonesia, owns a comprehensive product portfolio which ranges across categories and has nationwide distribution. It is top-of-mind for many local and international consumers with its flagship brand Bir Bintang.

Beverindo Indah Abadi records strong growth

Beverindo Indah Abadi recorded double-digit total volume growth in 2017. This was supported by aggressive distribution expansion, intense marketing and promotion and affordable prices.

Forecast period trends

In the forecast period, Multi Bintang Indonesia is expected to continue leading beer, due to its wide distribution, intense marketing and new product development. However, the growth of Multi Bintang Indonesia and other major players will also be heavily influenced by law makers.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Indonesia?
What are the major brands in Indonesia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Indonesia - Category analysis

HEADLINES

PROSPECTS

Beer players seek growth in on-trade channels

Low/non-alcoholic beer gains popularity

Forecast period trends

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer

Beverindo Indah Abadi records strong growth

Forecast period trends

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks gain wider acceptance in Indonesia

Low alcohol and alcohol-free drinks gain popularity

Domestic players continue to lead alcoholic drinks in 2017

On-trade growth is faster than off-trade

The performance of alcoholic drinks hinges on regulations and tourism

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 3 Key New Product Developments 2016/2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beer players seek growth in on-trade channels

Low/non-alcoholic beer gains popularity

Forecast period trends

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer

Beverindo Indah Abadi records strong growth

Forecast period trends

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Indonesia - Category analysis

HEADLINES

PROSPECTS

Beer players seek growth in on-trade channels

Low/non-alcoholic beer gains popularity

Forecast period trends

COMPETITIVE LANDSCAPE

Multi Bintang Indonesia continues to lead beer

Beverindo Indah Abadi records strong growth

Forecast period trends

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks gain wider acceptance in Indonesia

Low alcohol and alcohol-free drinks gain popularity

Domestic players continue to lead alcoholic drinks in 2017

On-trade growth is faster than off-trade

The performance of alcoholic drinks hinges on regulations and tourism

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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