Beer is set to achieve modest volume growth in the upcoming years, with the on-trade continuing to bounce back from the COVID-19 pandemic at the start of the forecast period. This is a mature and highly competitive category, which will restrict growth to some extent.
The premiumisation trend is set to have a more significant impact on beer over the forecast period supporting growth of smaller beer categories. Domestic premium lager and dark beer are projected to be the most dynamic performers in volume and current value growth terms at the off- and on-trade levels over the forecast period.
Craft beer is set to gain greater attention among local beer connoisseurs in the forecast period. The strength of the local culture of socialising in cafés/bars will support this growth.
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Understand the latest market trends and future growth opportunities for the Beer industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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