Beer will see a vastly improved performance over the forecast period, driven by the continued recovery of on-trade channels. Together with the positive development of the Vietnamese economy and a rise in disposable incomes, on-trade volumes will be boosted by the easing of social distancing measures, which will encourage consumers resume their visits to restaurants, bars and clubs with family and friends.
The forecast period is also set to see a growing demand for premium beers, in line with improvements in disposable income. In particular, middle-class urban professionals will be increasingly willing to pay more for higher quality products with a superior taste.
Competition between Heineken Vietnam Brewery Co Ltd and Saigon Alcohol Beer & Beverages Corp (Sabeco) is expected to intensify over the forecast period, as the latter looks to recover the share it lost during the pandemic. While both companies possess strong distribution networks and portfolios of popular and well-known brands, Heineken Vietnam Brewery Co Ltd tends offers more international flavours while Sabeco has a greater focus on local tastes.
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Understand the latest market trends and future growth opportunities for the Beer industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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