The COVID-19 pandemic affected on-trade volume sales enormously as bars and restaurants were closed for most of 2020 as a result of the government engendered lockdowns to curb the spread of the disease. As a result, many beer brands and foodservice locations were left with extra barrels of beer that went to waste.
On the other hand, off-trade volume sales increased at a healthy rate due to the pandemic, as home consumption increased. Since people could not go out to bars or social events, many wanted to create a social atmosphere at home where possible, by having close family or friends over for small gatherings and buying beers and alcohol in off-trade channels.
Innovative beer packaging was introduced in 2020 to lure consumers and cater to their needs. Special packaging for various kinds of beer became available, especially online.
On-trade volume sales is expected to see robust growth in 2021 and 2022 and decelerate thereafter but remain positive over the rest of the forecast period as foodservice outlets will reopen and beer production return to normal. Beer is considered to be a more social drink in Israel, so although consumers enjoy it at home, they prefer to drink beer at bars or social events.
Volume sales growth of craft and boutique beers continued during 2020 and is expected to maintain this rising trend during the forecast period as consumers seek unique flavours. BeerBazaar for example, is an online website which has a large variety of uniquely flavoured beers such as popcorn and spice or pumpkin flavours.
E-commerce had a relatively small share of off-trade volume sales for beer in Israel during the review period but saw enormous growth in 2020 and is likely to continue increasing this share during the forecast period due to the convenience the channel brings in addition to consumer demand. Many companies were forced to improve their e-commerce platforms and make delivery and ordering more accessible to consumers during 2020; convenience trends are prominent, and many consumers will continue to seek such comfortable purchasing methods, even when Israel’s economy completely reopens.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Beer industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page