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Country Report

Beer in

Beer in France

31 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beer sales set to continue to grow amidst upgrading

The great majority of brewers and retailers remain confident about the potential of beer, which should remain the most dynamic category within alcoholic drinks over the forecast period. While there were no major events that took place, in contrast to the European Football Championships in 2016 for instance, beer recorded the strongest total volume growth in 2017 for a decade.

Strong performances from ale, flavoured/mixed lager and non alcoholic beer

The positive performance of beer is set to continue over the forecast period. Ale, flavoured/mixed lager and non alcoholic beer, the three most dynamic product categories, are expected to target specific groups.

Most distribution channels set to hold their own

Most channels are expected to take advantage of the potential of beer in France over the forecast period. Modern grocery retailers will still “roll out the red carpet for beer” with the further expansion of “caves à bières” in hypermarkets, supermarkets and even convenience stores.

COMPETITIVE LANDSCAPE

The top-three brewers strengthen their hegemony

Despite their already huge shares, the top three players were able to post impressive volume growth within beer in 2017. Although considered the second-ranked player within off-trade, Heineken Entreprise consolidated its leading position thanks to its Heineken brand, which benefited from frequent updates to its packaging, design and even recipe for the first time in 2017 with Heineken 0.

Small and medium brewers: bigger, more numerous and more audacious

Albeit lagging far behind the multinationals within beer, the real winners of 2017 remained small and medium brewers. Growth in the number of local brewers speeded up in 2017.

Brokers also seize the opportunity

The other winners were players without brewing capacity, in fact brokers (not always listed as NBOs), such as Difcom La Cave des Pères and International Beers & Beverages, which specialise in the importation and/or distribution of local, Belgian or Anglo-Saxon ales and premium lagers. These are often the main suppliers to the successful caves à bières in hypermarkets, supermarkets and beer specialists.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in France?
What are the major brands in France?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

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Beer in France - Category analysis

HEADLINES

PROSPECTS

Beer sales set to continue to grow amidst upgrading

Strong performances from ale, flavoured/mixed lager and non alcoholic beer

Most distribution channels set to hold their own

COMPETITIVE LANDSCAPE

The top-three brewers strengthen their hegemony

Small and medium brewers: bigger, more numerous and more audacious

Brokers also seize the opportunity

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Higher-than-average sales growth for alcoholic drinks in 2017

The French want to try new experiences at the expense of their traditional alcoholic drinks

Hundreds of new entrants in beer, ongoing consolidation in wine

Almost all channels fare better

Optimism returns within alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beer sales set to continue to grow amidst upgrading

Strong performances from ale, flavoured/mixed lager and non alcoholic beer

Most distribution channels set to hold their own

COMPETITIVE LANDSCAPE

The top-three brewers strengthen their hegemony

Small and medium brewers: bigger, more numerous and more audacious

Brokers also seize the opportunity

Samples

Overview

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Table of Contents

Beer in France - Category analysis

HEADLINES

PROSPECTS

Beer sales set to continue to grow amidst upgrading

Strong performances from ale, flavoured/mixed lager and non alcoholic beer

Most distribution channels set to hold their own

COMPETITIVE LANDSCAPE

The top-three brewers strengthen their hegemony

Small and medium brewers: bigger, more numerous and more audacious

Brokers also seize the opportunity

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Higher-than-average sales growth for alcoholic drinks in 2017

The French want to try new experiences at the expense of their traditional alcoholic drinks

Hundreds of new entrants in beer, ongoing consolidation in wine

Almost all channels fare better

Optimism returns within alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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