With consumers becoming increasingly health conscious, there is likely to be a further shift towards non alcoholic beer. This is projected to be the most dynamic category within beer over the forecast period in total volume growth terms.
Consumers in Estonia are becoming increasingly aware of and interested in where the products they buy come from and the origins of their ingredients and composition. This is expected to influence beer sales over the forecast period.
Meanwhile, imported economy lager is set to struggle over the forecast period. Indeed, it is the only category projected to see a negative total volume CAGR.
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Understand the latest market trends and future growth opportunities for the Beer industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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