Lager is the dominant category within beer in Estonia, although there is a growing interest in craft beer. During 2020, many consumers preferred to stockpile lager as it is usually the cheapest type of beer and is often packaged in cans which are easier to store than bottles.
Non alcoholic beer and non alcoholic craft beer has become more popular, as consumers are becoming more health conscious. The COVID-19 pandemic added further incentive for consumers to pursue healthier lifestyles, with many Estonians adjusting their habits, including looking to reduce their alcohol intake.
After a five-year wait since first announcing its plans to enter Estonia, Lidl finally opened its first discounters stores in the country in early 2022. Lidl has already found success in the other Baltic countries and as such this move is seen as significant and is expected to have a big influence on sales of alcoholic drinks, but especially beer.
Consumers in Estonia are becoming increasingly aware and interested in where the products they buy come from and what they are made from and this expected to also influence beer sales over the forecast period. Many people are expected to look for more natural formulations which use fewer ingredients and which are produced locally and sustainably.
With consumers becoming increasingly health conscious there is likely to be a further shift towards non alcoholic beer, which is projected to be the most dynamic category within beer over the forecast period in total volume terms. Non-alcoholic craft beer is also set to become more popular and help drive this trend, with these products delivering more interesting ingredients and flavour variations to appeal to a wider audience.
Leading player A Le Coq signed a cooperation agreement with the world's largest beer producer A B InBev, on the basis of which A Le Coq will become the seller of the globally popular Corona beer brand in Estonia. The contract became effective from 1 January 2022.
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Understand the latest market trends and future growth opportunities for the Beer industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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