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Country Report

Beer in

Beer in Estonia

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Off-trade beer consumption slows but remains resilient overall

Growth in off-trade volume sales of beer in Estonia in 2020 was down markedly on 2019. This was partly because the negative economic impact of COVID-19 led many consumers to rein in non-essential spending.

On-trade volume sales of beer decline dramatically due to COVID-19

In stark contrast to the category’s resilient performance at the off-trade level, beer posted a high double-digit decline in on-trade volume sales in 2020. As part of the national effort to curb the spread of COVID-19, from mid-March bars, restaurants and other on-trade businesses were prohibited from serving alcohol after 22.

Outright leaders A Le Coq and Saku Õlletehase consolidate their positions

A Le Coq and Saku Õlletehase continued to dominate beer in 2020, and remained the only two companies to claim double-digit shares of total volume sales. Both players maintain extensive portfolios covering multiple categories and price points, and their respective brands enjoy high levels of recognition and loyalty.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Estonia?
What are the major brands in Estonia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade beer consumption slows but remains resilient overall

On-trade volume sales of beer decline dramatically due to COVID-19

Outright leaders A Le Coq and Saku Õlletehase consolidate their positions

RECOVERY AND OPPORTUNITIES

Robust growth in total volume sales projected for beer from 2021 onwards

Non alcoholic beer and ale expected to be the most dynamic categories

Further investment planned for Haljala brewery following takeover by Pyynikin

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020 (EUR)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Off-trade beer consumption slows but remains resilient overall

On-trade volume sales of beer decline dramatically due to COVID-19

Outright leaders A Le Coq and Saku Õlletehase consolidate their positions

Samples

Overview

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Table of Contents

Beer in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade beer consumption slows but remains resilient overall

On-trade volume sales of beer decline dramatically due to COVID-19

Outright leaders A Le Coq and Saku Õlletehase consolidate their positions

RECOVERY AND OPPORTUNITIES

Robust growth in total volume sales projected for beer from 2021 onwards

Non alcoholic beer and ale expected to be the most dynamic categories

Further investment planned for Haljala brewery following takeover by Pyynikin

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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