Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Beer in

Beer in Estonia

26 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Excise rate drives buyers and visitors away to more attractive markets

Border trade intensification caused some of the loss in beer sales in 2017, as the total volume of beer bought by Estonians in Latvia represented 20% of Estonian local consumption. This is expected to increase in 2018/2019.

Wellness factor affects mass and craft segments

The craft beer trend is growing at a pace. While sales of conventional beer are shrinking and the future of mass beer consumption is uncertain, craft beer is becoming more affordable as its production volumes increase and the difference between its prices and the rapidly rising mass beer prices narrows.

Slowdown in new launches

No remarkable mass-market launches were registered in 2017, amid the larger breweries’ frugal investments. Niche beer is thriving, however, with new flavours and extreme additions, popular among beer enthusiasts.

COMPETITIVE LANDSCAPE

Lager by A Le Coq and Saku Õlletehase remains dominant

The two largest brewers, A Le Coq AS and Saku Õlletehase AS, dominate beer sales, followed by a row of breweries with fractions of the remaining share. Saku Originaal and A Le Coq Premium are unlikely to give up their leading positions in beer.

Horeca rates drop as more consumers choose to drink at home

In Europe, Estonia has one of the lowest proportions of on-trade sales within total volume sales of beer, and the horeca rate is decreasing. The rapid decline of beer consumption in on-trade outlets is due to the steep increase in prices.

The number of craft producers has reached a limit, but their popularity grows

The number of craft breweries seems to have reached the glass ceiling. The Estonian Craft Brewers Association has 37 members and is growing slowly.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Estonia?
What are the major brands in Estonia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Beer in Estonia - Category analysis

HEADLINES

PROSPECTS

Excise rate drives buyers and visitors away to more attractive markets

Wellness factor affects mass and craft segments

Slowdown in new launches

COMPETITIVE LANDSCAPE

Lager by A Le Coq and Saku Õlletehase remains dominant

Horeca rates drop as more consumers choose to drink at home

The number of craft producers has reached a limit, but their popularity grows

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Estonian alcohol industry slides

Less consumption but better quality and local in a move towards authenticity and heritage

Facing border trade expansion, the domestic competition changes plan

Small independent retailers in a severe situation

Discouraged industry players and possible legislative changes

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Excise rate drives buyers and visitors away to more attractive markets

Wellness factor affects mass and craft segments

Slowdown in new launches

COMPETITIVE LANDSCAPE

Lager by A Le Coq and Saku Õlletehase remains dominant

Horeca rates drop as more consumers choose to drink at home

The number of craft producers has reached a limit, but their popularity grows

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beer in Estonia - Category analysis

HEADLINES

PROSPECTS

Excise rate drives buyers and visitors away to more attractive markets

Wellness factor affects mass and craft segments

Slowdown in new launches

COMPETITIVE LANDSCAPE

Lager by A Le Coq and Saku Õlletehase remains dominant

Horeca rates drop as more consumers choose to drink at home

The number of craft producers has reached a limit, but their popularity grows

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Estonian alcohol industry slides

Less consumption but better quality and local in a move towards authenticity and heritage

Facing border trade expansion, the domestic competition changes plan

Small independent retailers in a severe situation

Discouraged industry players and possible legislative changes

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports