Many factors, including the closure of on-trade establishments, as well as the lack of tourists due to international border closures, had an impact on beer sales in Tunisia. Many consumers turned towards the retail channel, although this was unable to compensate for the steeper declines in on-trade sales.
An absence of several brands in the Tunisian market was evident in 2021. Following the departure Löwenbräu, the leading company in beer, Société Frigorifique et Brasserie de Tunis, officially stopped production of Celtia Lemon, the only flavoured beer in Tunisia, in 2021.
Beer continued to dominate alcoholic drinks in Tunisia in 2021 despite the COVID-19 pandemic as it is considered to be the most economical option for local consumers, with prices much lower compared to those of wine or spirits. In Tunisia, the main consumers of beer are men.
Beer is expected to return to growth over the forecast period. The recovery and growth of tourism and the resumption of social gatherings will help boost sales going forward.
Despite competition in recent years from Société nouvelle de Brasserie due to its new launches, including Amstel products, Berber and Mutzig, Société Frigorifique et Brasserie de Tunis has maintained its position as the market leader with volume share of over 80%. It has maintained this leading position mainly thanks to the popularity of the number one brand in Tunisia, Celtia, as well as the popularity of the second most popular brand, Beck’s, especially in bars and nightclubs.
The opening of new points of sale in Tunisia, which were previously approved by the Ministry of the Interior, are now controlled by the Ministry of Commerce. This recent change will support sales of beer over the forecast period to 2026 as it will make beer a product more accessible to consumers as it is now easier to open a new point of sale in Tunisia.
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Understand the latest market trends and future growth opportunities for the Beer industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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