The COVID-19 pandemic negatively impacted total volume sales of beer in 2020, with on-trade outlets in particular suffering as some local consumers stayed at home out of health concerns and inbound tourism virtually disappeared due to international border closures. Many consumers turned towards the retail channel, although this was unable to compensate for the steeper declines in on-trade sales.
Beer continued to dominate alcoholic drinks in Tunisia in 2020 despite the COVID-19 pandemic as it is considered to be the most economical option for local consumers, with prices much lower compared to those of wine or spirits. In Tunisia, the main consumers of beer are men.
Tunisia is largely a Muslim country, and most families tend not to consume beer at home, preferring to have an occasional beer at restaurants, bars and hotels. Drinking beer remains a social taboo for most Tunisian households and for this reason, some consumers prefer to drink away from home and out of sight of family members.
Beer is expected to return to moderate total volume growth in 2021 as the summer season brings some relief to alcoholic drinks in general. Beer is the most typical drink consumed during the tourist season.
Beer is expected to remain by far the most significant alcoholic drink in Tunisia over the forecast period, supported by its strong popularity and its affordable prices, even though prices will continue to rise when measured at constant 2020 levels given the weak financial situation in Tunisia.
Despite the heavy economic toll of COVID-19, with rising unemployment and lower disposable incomes, beer will return to growth over the forecast period. The country’s economic hardships did not stop beer from posting healthy growth since 2011, despite lower consumer purchasing power.
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This report originates from Passport, our Beer research and analysis database.
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