Competitive Landscape
Sfbt Leverages Multi-Brand Strength to Support Dominance
Beer in Tunisia is highly concentrated, with Société Frigorifique et Brasserie de Tunis (SFBT) accounting for 84% of total volume in 2025, while Société Nouvelle de Brasserie (SONOBRA) held 16%. The market remains a duopoly, with limited fragmentation or new entrants gaining ground.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Tunisia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Beer in Tunisia - Category analysis
Key Data Insights
Beer Summary
Celtia and 619 Strengthen Local Loyalty as E-Commerce Rises
Beck’S Drives Demand for Smaller Packs as Consumers Seek Affordability
La Cave Privée Boosts Online Beer Sales with Lower Prices and Flexibility
Younger Legal-Age Consumers Embrace Affordable Lager as Prices Drive Demand
Non/Low Alcohol Beer to Expand as Health Awareness Rises
Celtia Loyalty and Affordable Innovation Offset Risk of Price Increases
Sfbt Leverages Multi-Brand Strength to Support Dominance
Supermarkets Channel Attracts Beer Buyers as Regulations Restrict Traditional Outlets
Alcoholic Drinks in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Players Respond to Affordability Pressures by Broadening Affordable Choices
Sonobra Targets Evolving Consumer Demand with New Beer
Consumers Balance Aspiration with Affordability
Celtia and Amstel Anchor Mass Demand as Premium Options Decline
La Cave Privée and Carrefour Boost E-Commerce as Friday Bans Persist
Bulgarian and Polish Imports Expand as Companies Target Affordability
Sfbt and Sonobra Cement Dominance as New Launches Sustain Share
Supermarkets Gains Authorisation to Expand Beer and Spirits Sales
Regulatory Barriers and Price Sensitivity Limit E-Commerce and New Concepts
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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