Although high levels of inflation and lower consumer purchasing power is expected to prevail at the start of the forecast period, the beer category will enjoy a healthy performance. Certainly, some consumers consider beer as a form of escapism from daily issues and stress and will continue to consume it as a staple alcoholic beverage.
In 2023, beer prices will continue to rise due to inflation, but also as a result of higher taxes. The Ministry of Finance is expected to apply new taxes on beer, which many players will be forced to pass on to end consumers.
The economy beer category has already achieved strong sales performance in 2022, with local brands Golden Brau and Stella widely requested by several consumers, thanks to their low prices compared to other brands. The launch of El Beya from Société nouvelle de Brasserie (SONOBRA) in 2022 will provide a strong stimulus to growth of economy beer in the off-trade, where this brand is exclusively available.
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Understand the latest market trends and future growth opportunities for the Beer industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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