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Beer in Cameroon

June 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Beer industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Beer industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Beer in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beer in Cameroon?
  • Where is consumer demand for Beer focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Cameroon?
  • How are products distributed in Cameroon?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Beer in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place
Companies re-strategize to boost sales during the pandemic as price sensitivity increases
Tins become key to attracting off-trade sales as companies adapt

RECOVERY AND OPPORTUNITIES

Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon
Brasseries du Cameroun continues to hold the lion’s share of beer in Cameroon
New products emerge as modern retail channels expand

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2020

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2015-2020 Table 2 Sales of Beer by Category: Total Value 2015-2020 Table 3 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 4 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 10 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 11 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 12 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 13 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 3 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Beer research and analysis database.

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