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Country Report

Beer in

Beer in Cameroon

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beer is set to record positive growth over the forecast period

Beer registered positive total volume growth in 2017, driven by mid-priced brands, which accounted for a sizeable portion of the sales. As many consumers remained price sensitive as a result of higher living costs, many of them traded down to economy brands.

Illicit trade and counterfeit goods are anticipated to remain a major threat to beer growth

As beer continues to be successful, so is the category subject to illicit trade. Indeed, in an effort to get a share of the growing profit, there is an increase in the level and number of illegal activities.

The category will be characterised by intense marketing activities and innovation over the forecast period

Players continue to invest considerably in order to increase the visibility of their products and/or brands in an effort to secure if not gain additional volume shares. Marketing activities have included but are not limited to TV, press, radio, billboards, in-store promotions and social media platforms.

COMPETITIVE LANDSCAPE

Brasseries du Cameroun dominates beer in 2017

Les Brasseries du Cameroun dominated beer in 2017, followed by Guinness Cameroon and Union Camerounaise des Brasseries. Les Brasseries du Cameroun benefits from a long-established presence as well as an extensive distribution network.

Premium beer sees fastest growth whilst domestic mid-priced beers accounts for the most sales

Domestic lager continues to account for the vast majority of beer volume, whilst premium domestic lager recorded the highest volume growth in 2017. Lager is the most consumed type of beer, followed by stout whilst demand for dark beer remains negligible.

Packaging, size formats drive new product developments

As competition intensified, incumbents were looking for ways to retain, if not increase, their volume shares in 2017. This drove innovation in both packaging and sizes, with Les Brasseries du Cameroun leading new product developments.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Cameroon?
What are the major brands in Cameroon?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

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Beer in Cameroon - Category analysis

HEADLINES

PROSPECTS

Beer is set to record positive growth over the forecast period

Illicit trade and counterfeit goods are anticipated to remain a major threat to beer growth

The category will be characterised by intense marketing activities and innovation over the forecast period

COMPETITIVE LANDSCAPE

Brasseries du Cameroun dominates beer in 2017

Premium beer sees fastest growth whilst domestic mid-priced beers accounts for the most sales

Packaging, size formats drive new product developments

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2017

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records good volume growth in 2017, thanks to a strong social drinking culture

Consumers trade up as a result of higher disposable income

Les Brasseries du Cameroun leads alcoholic drinks in 2017

On-trade remains the leading distribution channel in 2017

Lack of recreational activities and rising disposable income to drive growth within alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beer is set to record positive growth over the forecast period

Illicit trade and counterfeit goods are anticipated to remain a major threat to beer growth

The category will be characterised by intense marketing activities and innovation over the forecast period

COMPETITIVE LANDSCAPE

Brasseries du Cameroun dominates beer in 2017

Premium beer sees fastest growth whilst domestic mid-priced beers accounts for the most sales

Packaging, size formats drive new product developments

Samples

Overview

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Table of Contents

Beer in Cameroon - Category analysis

HEADLINES

PROSPECTS

Beer is set to record positive growth over the forecast period

Illicit trade and counterfeit goods are anticipated to remain a major threat to beer growth

The category will be characterised by intense marketing activities and innovation over the forecast period

COMPETITIVE LANDSCAPE

Brasseries du Cameroun dominates beer in 2017

Premium beer sees fastest growth whilst domestic mid-priced beers accounts for the most sales

Packaging, size formats drive new product developments

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records good volume growth in 2017, thanks to a strong social drinking culture

Consumers trade up as a result of higher disposable income

Les Brasseries du Cameroun leads alcoholic drinks in 2017

On-trade remains the leading distribution channel in 2017

Lack of recreational activities and rising disposable income to drive growth within alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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