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Country Report

Beer in

Beer in Cameroon

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

In 2020, beer registered a dramatic decline in total volume sales of beer. This was primarily due to a sharp decline in on-trade beer sales during the COVID-19 pandemic.

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Towards the end of 2020, a number of key companies adopted new promotional strategies in order to boost sales during the COVID-19 pandemic. For example, Brasseries du Cameroun introduced draught beer in 2020 in order to encourage sales through on-trade channels.

Tins become key to attracting off-trade sales as companies adapt

Lower disposable incomes, and limited opportunities for socialising during the COVID-19 pandemic affected off-trade volume and value sales in Cameroon too. Usually, on-trade sales account for the majority of sales in beer in Cameroon, which means that there is limited interest in off-trade usually.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Cameroon?
What are the major brands in Cameroon?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Tins become key to attracting off-trade sales as companies adapt

RECOVERY AND OPPORTUNITIES

Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon

Brasseries du Cameroun continues to hold the lion’s share of beer in Cameroon

New products emerge as modern retail channels expand

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2020

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2015-2020
Table 2 Sales of Beer by Category: Total Value 2015-2020
Table 3 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 10 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 12 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 13 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Tins become key to attracting off-trade sales as companies adapt

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Tins become key to attracting off-trade sales as companies adapt

RECOVERY AND OPPORTUNITIES

Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon

Brasseries du Cameroun continues to hold the lion’s share of beer in Cameroon

New products emerge as modern retail channels expand

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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