Off-trade volume sales of beer declined at a double-digit rate during 2021, with a smaller, but still significant, fall in on-trade volume sales. The latter are now a third below their pre-pandemic level.
Although horeca outlets were permitted to continue business throughout 2020, they faced a 6pm curfew that heavily restricted on-trade sales throughout the country. Furthermore, there was a noticeable decline in social activities during the COVID-19 pandemic, as large gatherings were prohibited for long periods and consumers, fearing COVID-19 infection, chose to stay at home instead.
Already present in non-alcoholic beverages, Brasaf entered the beer category in early 2021. Brasaf’s launch of beer in packaged in plastic (one-litre PET bottles) was a first in Cameroon.
Beer consumption will shift towards the on-trade during the forecast period: Off-trade volume sales will decline, while there will be robust growth in on-trade volumes. This will drive moderate growth in total volume sales.
Craft beer is currently a negligible presence in Cameroon, but this may change during the forecast period. Cameroon is a net importer of maize, and with pricing now elevated, craft breweries are likely to focus on alternative ingredients.
Specialist retailers dominate off-trade distribution for beer, but supermarkets are set to grow in importance during the forecast period, as chains like Casino and Carrefour extend their store footprints. Moreover, the line between the on-trade and the off-trade is blurring, as some supermarkets have opened mini bars inside or around their premises where consumers can drink beer they have purchased on the premises.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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