Over the past two years, the prices of the materials used to make beer, such as barley, gasoline, malt, and wheat, have increased considerably across the world, with the war in Ukraine having a major contribution to the higher costs that manufacturers have been experiencing, and Spain has not been immune to this. In addition, rising inflation has been affecting the costs of energy in the country, making beer production more expensive than before.
Around 90% of the volumes of beer consumed in Spain are domestically produced, and the main reason is that in general, Spanish consumers have a strong preference for national products. It is also one of the reasons for the continued dominance of Mahou, Heineken, Damm, and Hijos de Rivera in the category.
Year after year, the popularity of low alcohol and no alcohol drinks continues to rise amongst consumers, and beer is no exception to this trend. Moreover, it is one of the categories that has best adapted to reduced alcohol and alcohol-free formats.
Concerned about the effects of climate change, Spanish consumers are looking for ethical companies on which they can rely. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 63% of consumers trust brands with recyclable products, 56% prefer environmentally-friendly businesses, and 53% demand brands that are sustainably produced.
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Understand the latest market trends and future growth opportunities for the Beer industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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