Total volume sales of beer plummeted in 2020, registering unprecedented annual losses with a volume decline much heavier than any experienced over the review period. The COVID-19 was responsible for this decline in sales as lockdown restrictions and the widespread lifestyle changes experienced around Spain meant that social drinking was off the menu for much of the year.
The COVID-19 pandemic had a strong negative impact on almost all beer categories, with only imported mid-priced lager and imported economy lager registering an increase in total volume sales in 2020. Craft beer companies, however, were, on the whole, much worst hit by the COVID-19 pandemic than non-craft beer companies.
At the end of the review period, beer in Spain had witnessed a certain premiumisation trend. Sales were favoured by better weather conditions in the country, growing tourist inflows, and increasing disposable income due to positive economic developments and lower unemployment rates in Spain.
Over the forecast period, total volume sales of beer are projected to post a gradual recovery from the heavy negative impact of the COVID-19 pandemic. Sales are not expected to recover immediately to pre-COVID-19 levels in 2021, however, due to continued restrictions on consumer foodservice, the threat and fear of further waves of infection, and continued travel bans within Spain which will continue to limit sales of beer in 2021.
During the COVID-19 pandemic, many consumers experimented with alternative distribution channels following the closure of consumer foodservice outlets and bars. E-commerce and direct-to-consumer channels, for instance, registered robust growth in 2020.
Innovation and sustainability are expected to be key factors supporting the recovery of beer in Spain over the forecast period. For instance, some companies are focused on improving their sustainability in order to appeal to environmentally conscious consumers, whereas others are developing new products designed to appeal to rising health and wellness trends in Spain.
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Understand the latest market trends and future growth opportunities for the Beer industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Beer research and analysis database.
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