2021 saw some rebound in both total volume and current value sales of beer in Spain. This was aided by the lifting of COVID-19 restrictions in the country, which brought about a significant recovery in the on-trade channel, especially during the summer period.
Beer consumption trends reported in 2020 were seen once again in 2021, with non-alcoholic products (such as Mahou 0,0 Tostada or Warsteiner Premium Fresh) and low alcohol products (such as Mahou Sin and Mahou Mixta) once again in demand in 2021. Various factors continued to contribute to the growing demand for these types of products.
One of the major stories in 2021 was the supply chain crisis prompted by the pandemic, which affected shipping routes, production and consumption. However, this phenomenon did not have a major impact on the beer category in Spain, given that the majority of beer consumed in the country comes from domestic producers, something that was also the case before the pandemic.
It is anticipated that total current value sales will return to the pre-pandemic level in 2022, with volume sales following in 2023. This is partly influenced by concerns over the Omicron variant of COVID-19, which will impact sales at the very start of 2022 and jeopardise hopes of a full volume return in 2022.
The major proportion of sales in the beer category will continue to come from domestic producers in Spain during the forecast period. Whilst this was a key feature before the pandemic, the supply chain issues seen in 2021 may affect international players shipping beer to Spain and make it more difficult to source foreign products in the country.
Year-on-year growth in e-commerce peaked in 2020, given that many breweries had no other option but to develop their online offer to reach customers unable to go to bars during the pandemic. Going forward, it is expected that the online channel will continue to grow, although not at a strong rate, and with a slower rate of increase than seen in 2020.
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Understand the latest market trends and future growth opportunities for the Beer industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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