Beer is expected to continue its downward trend in the forecast period, despite being the largest alcoholic drink category. It is losing appeal among the young population, and manufacturers are not eager to focus on this segment as they themselves are trying to diversify into other products.
Health and wellness, which is already gaining strength as a trend among Canadian consumers overall, will only intensify in the future. This is one of the reasons behind the only strong-performing category in beer, low/non-alcoholic beer.
Craft beer still holds a very small share of the beer market but continues to grow despite the overall decline in beer consumption. Canadian consumers are very supportive when it comes to local products, and breweries are no exception.
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Understand the latest market trends and future growth opportunities for the Beer industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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