Executive Summary

Jul 2019
PROSPECTS
Premiumisation and craft beer reshaping the beer industry

Beer recorded a strong performance in 2018 with the high summer temperatures and the football World Cup finals stimulating consumption. Premium and craft beer are the main growth drivers in beer.

Flavour innovation

Beer drinkers are seeking to try different flavours, which is leading producers to play around with new flavour propositions. Craft brand Jubel has innovated by launching a premium peach and an elderflower lager to offer consumers differentiation in flavours.

Healthy lifestyle trend boosting demand for non/low alcohol beer

Non-alcoholic beer recorded the strongest volume growth within beer in 2018. Health and wellbeing is leading to an increasing number of health-conscious consumers moderating their alcohol consumption.

COMPETITIVE LANDSCAPE
Inbev UK Ltd increases its lead as most big players’ shares decline due to competition from craft brands

Inbev UK Ltd and Heineken UK Ltd remained the top beer players in 2018, with both having expanded their portfolio by launching alcohol-free variants to capitalise on the ongoing health and wellness trend. Apart from Inbev UK Ltd, which overtook Heineken UK Ltd as the biggest player in beer over the review period thanks to the strong performance of its products, the big players’ volume sales and shares were declining due to the challenge from craft brands, which, in an era when drinkers are demanding differentiation, are being experimental and innovative and supplying high-quality beer.

The number of pubs closing down is increasing

While beer experienced overall volume growth in 2018 and pubs recorded a modest volume increase due to the World Cup finals driving up pub visits, volume sales in pubs have generally been in decline. Pubs continue to face significant challenges and many are closing down, affected by high running costs and the shift in consumption from on-trade to off-trade.

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Beer in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in United Kingdom?
  • What are the major brands in United Kingdom?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Beer in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Premiumisation and craft beer reshaping the beer industry
Flavour innovation
Healthy lifestyle trend boosting demand for non/low alcohol beer

COMPETITIVE LANDSCAPE

Inbev UK Ltd increases its lead as most big players’ shares decline due to competition from craft brands
The number of pubs closing down is increasing

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2018
Table 1 Number of Breweries 2013-2018

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2013-2018
Table 3 Sales of Beer by Category: Total Value 2013-2018
Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and craft movement continues to grow as consumers shift towards quality and provenance
Healthy living and moderation trends are reshaping alcoholic drinks
Competition intensifies due to craft movement, discounters and brand extensions
Discounters continues to gain share and drive consumption towards the off-trade
Regulation and change in attitude towards drinking to impact alcoholic drinks

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 3 Research Sources