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Beer in the United Kingdom
May 2021
2020 IMPACT
Despite a move from on-trade to off-trade, total sales decline significantly
After seeing slow and steady growth in the previous few years, in 2020 beer saw a double-digit total volume decline. However, the performances differed significantly across the two channels.
Premiumisation and health are notable trends
The lockdowns in 2020 played in favour of the premiumisation trend. The British consumer palate was already evolving to expect higher-quality beer, partly due to the expansion of craft beer and microbreweries, which contributed to category growth and premiumisation.
AB Inbev focuses on sustainability and following the latest trends, raising its share
AB Inbev UK maintained its leading position in beer in 2020, on the back of strong social and environmental marketing efforts, coupled with a discounted metal beverage can multipack strategy to drive growth. The company is notable for its commitment to sustainability.
RECOVERY AND OPPORTUNITIES
On-trade recovery is likely to be very slow
Beer is set to return to growth in total volume terms in 2021 and for the rest of the forecast period as vaccination is rolled out and COVID-19 restrictions ease. However, the category is likely to face difficult years ahead in the on-trade.
“Hometainment” is likely to remain popular, hampering on-trade recovery
The lockdown in 2020 boosted the “hometainment” trend, and this is expected to endure in the forecast period, as some consumers’ incomes will remain constrained and cheaper off-trade purchases will therefore be favoured. As people will spend more time at home either working or socialising, new ways of consuming beer at home are likely to arise.
Consumers are demanding sustainability in all areas and companies will respond
Sustainable and environmental practices will become more important than ever in beer moving forward. Not only will this be in terms of packaging, as was seen in 2020 with Heineken and the launch of its new cardboard toppers, or in the use of natural and sustainable ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in United Kingdom report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Beer in United Kingdom?
Where is consumer demand for Beer focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in United Kingdom?
How are products distributed in United Kingdom?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Beer in the United Kingdom - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Despite a move from on-trade to off-trade, total sales decline significantly
Premiumisation and health are notable trends
AB Inbev focuses on sustainability and following the latest trends, raising its share
RECOVERY AND OPPORTUNITIES
On-trade recovery is likely to be very slow
“Hometainment” is likely to remain popular, hampering on-trade recovery
Consumers are demanding sustainability in all areas and companies will respond
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2020Table 1 Number of Breweries 2015-2020
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020Table 3 Sales of Beer by Category: Total Value 2015-2020Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020Table 10 Sales of Beer by Craft vs Standard 2015-2020Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Alcoholic Drinks in the United Kingdom - Industry Overview
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishmentsTable 18 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources
The following categories and subcategories are included:
Beer
Ale
Sorghum
Weissbier/Weizen/Wheat Beer
Flavoured/Mixed Lager
Domestic Premium Lager
Imported Premium Lager
Domestic Mid-Priced Lager
Imported Mid-Priced Lager
Domestic Economy Lager
Imported Economy Lager
Domestic Premium Lager
Domestic Mid-Priced Lager
Domestic Economy Lager
Imported Premium Lager
Imported Mid-Priced Lager
Imported Economy Lager
Low Alcohol Beer
Non Alcoholic Beer
Stout
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This report originates from Passport, our Beer research and analysis database.
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