On-trade beer in the UK saw a resurgence of demand in 2021, with full reopening taking place towards the middle of the year. However, the upsurge in cases and resulting consumer reluctance to visit establishments in December during the important Christmas period set back progress.
Premiumisation remains evident in beer, with premium lager volumes in 2021 down notably less than mid-priced lager compared with the pre-pandemic levels seen in 2019. (Economy lager in the UK is so heavily skewed towards the off-trade that the comparison is not worthwhile).
Non/low alcohol beer remains one of the fastest growing categories, although still accounts for a limited percentage of the overall category. Mainstream brands such as Heineken 0.
The craft segment struggled in 2020, with the sudden need to shift away from the prevailing on-trade-focused business model, coupled with consumers’ desire for familiarity in drinking choices, given the uncertainty in other aspects of their lives. Adaptation was rapid, and many microbrewers, after shifting to retail from necessity, have embraced a more diverse approach to distribution channels for the long term.
Online sales of beer received a major boost in 2020. E-commerce’s share of retail sales fell slightly in 2021 compared with the previous year, with less time spent in lockdown and the initial extreme consumer reticence to venture out to shops subsiding.
The term sustainability is open to a degree of interpretation. There is growing concern about “greenwashing” – where sustainable claims are used for marketing purposes, without being backed up by meaningful action.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!