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Country Report

Beer in

Beer in the United Kingdom

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Despite a move from on-trade to off-trade, total sales decline significantly

After seeing slow and steady growth in the previous few years, in 2020 beer saw a double-digit total volume decline. However, the performances differed significantly across the two channels.

Premiumisation and health are notable trends

The lockdowns in 2020 played in favour of the premiumisation trend. The British consumer palate was already evolving to expect higher-quality beer, partly due to the expansion of craft beer and microbreweries, which contributed to category growth and premiumisation.

AB Inbev focuses on sustainability and following the latest trends, raising its share

AB Inbev UK maintained its leading position in beer in 2020, on the back of strong social and environmental marketing efforts, coupled with a discounted metal beverage can multipack strategy to drive growth. The company is notable for its commitment to sustainability.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in United Kingdom?
What are the major brands in United Kingdom?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite a move from on-trade to off-trade, total sales decline significantly

Premiumisation and health are notable trends

AB Inbev focuses on sustainability and following the latest trends, raising its share

RECOVERY AND OPPORTUNITIES

On-trade recovery is likely to be very slow

“Hometainment” is likely to remain popular, hampering on-trade recovery

Consumers are demanding sustainability in all areas and companies will respond

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 Sales of Beer by Craft vs Standard 2015-2020
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in the United Kingdom - Industry Overview

CATEGORY DATA

Table 18 Sales of Beer by Craft vs Standard 2015-2020

CATEGORY DATA

Table 19 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 20 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020

CATEGORY DATA

Table 21 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 22 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 23 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 35 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite a move from on-trade to off-trade, total sales decline significantly

Premiumisation and health are notable trends

AB Inbev focuses on sustainability and following the latest trends, raising its share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite a move from on-trade to off-trade, total sales decline significantly

Premiumisation and health are notable trends

AB Inbev focuses on sustainability and following the latest trends, raising its share

RECOVERY AND OPPORTUNITIES

On-trade recovery is likely to be very slow

“Hometainment” is likely to remain popular, hampering on-trade recovery

Consumers are demanding sustainability in all areas and companies will respond

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in the United Kingdom - Industry Overview

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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