The impact of the inflation crisis is likely to continue being felt in beer, albeit to a lesser extent than in wine and spirits. Overall, consumer spending outside of the home is likely to come under pressure in 2023 and 2024, with this being likely to result in more stable growth for beer through the on-trade.
There are two main trends that are likely to shape the performance of beer over the forecast period. On one side is the growing and developing beer culture in Italy with consumers becoming more sophisticated in their tastes and getting a greater understanding of the different varieties.
Growing awareness towards beer culture (including pairing with food) is likely to have a positive effect on demand for beer over the forecast period. While the progress and development of craft beer was negatively impacted by the inflation crisis, the economy is projected to stabilise over the second half of the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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