Beer in Bulgaria is expected to see significant growth in the on-trade channel due to consumer foodservice recovery post-COVID-19. The off-trade channel will also develop due to the growing preference for lower-alcoholic drinks.
In 2022, Carlsberg Bulgaria invested BGN 23 million in a can packaging line in Blagoevgrad. The investment will allow the brewing company to expand its portfolio in the coming years and produce beer in cans in Bulgaria instead of importing them from neighbouring countries, as was previously the case.
Non-alcoholic beers will continue to thrive over the forecast period, with new flavoured and improved non-alcoholic beers expected to emerge. However, with consumer foodservice recovery and foreign tourism returning, dark beers will see robust growth, albeit from a relatively low base.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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