As the pandemic still lingered, beer saw a further fall in volume sales in 2021, though the drop was significantly less severe than in 2020. While foodservice opened up, it still had less footfall than before the onset of COVID-19.
In 2021, Bulgaria celebrated 140 years of brewing. The three leading players in beer in Bulgaria remained Carlsberg Bulgaria AD, Kamenitza AD and Zagorka AD.
Premium craft beers continue to gain value share and the independent small breweries are the most dynamic in terms of product launches, with new launches typically having a socially responsible positioning, especially in terms of the environment. In 2021, the first Bulgarian organic beer was launched under the brand name Na inat.
Beer will register limited volume growth in what is a mature alcoholic drink that has little room for further growth. While beer will continue to be the most popular alcoholic drink, other alcoholic drinks will register higher growth, as Bulgarian consumers become more adventurous.
The younger generation’s growing preferences for lower alcoholic drinks will drive the future development of beer. There is a move towards easy-drinking beers that deliver on flavour without overloading on alcohol, where ingredients with added-value benefits are often promoted.
The competitive landscape will continue to be dominated by the top three globally owned breweries. They will continue to benefit from economies of scale and large marketing budgets.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!