Competitive Landscape
Brasserie Almaza Extends Its Lead by Blending Heritage and Innovation
Beer is highly concentrated, with Brasserie Almaza commanding 63% of the total share by 2025. This marks a return to dominance for Almaza following a period where Kassatly Chtaural disrupted the landscape with aggressive digital campaigns and youthful branding for its brand Beirut.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Lebanon?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Lebanon - Category analysis
Key Data Insights
Beer Summary
Beer Recovery Continues as Premiumisation and Digital Retail Reshape Demand
Lager Retains Dominance as Flavoured and No/Low Beer Broaden Consumer Appeal
Direct-To-Consumer Channels and Flavour Innovation Reshape Consumption Habits
Innovation and Craft Beer Are Set to Support Steady Growth Despite Economic Headwinds
Craft Brewers Are Set to Embrace E-Commerce to Reach New Drinkers
Brasserie Almaza Extends Its Lead by Blending Heritage and Innovation
Off-Trade Maintains Its Leadership as Affordability Outweighs Digital Adoption
Alcoholic Drinks in Lebanon - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks in Lebanon Show Resilient Recovery Amid Polarised Consumer Demand
Beer Maintains Category Leadership While Spirits Drive Premium Growth in 2025
Digital Retail Accelerates the Shift Towards At-Home Alcohol Consumption
Local Brands, Premiumisation and Exports Will Shape Lebanon’S Alcoholic Drinks Outlook
Beer Is Set to Retain Its Volume Leadership as Spirits Drive Premium Growth
Domestic Brands Strengthen Their Position as Local Loyalty Reshapes Competition
Supermarkets Retain Their Dominance through Value and Convenience
On-Demand Delivery Drives the Shift to Digital Retail in 2025
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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